DROOL, the London-based creative studio founded by Freddie Powell and Genevieve Sheppard, has added director Jasper Cable-Alexander for global representation.
DROOL is a collective of directors and producers who bring the full team into every project–not just a single director. Like a wolfpack, they’re hell-bent on getting the best out of every job for every client.
Cable-Alexander has lived and breathed film since his early days. His first film was a stop-motion animation that took six months at the age of 12, followed by his second documentary film which ended up at Dublin’s Cinemagic Film Festival when he was only 14 years old.
His career catapulted after his hugely successful films for Floyd travel and luggage, created after his suitcase broke and connecting with the CEO of the company. Floyd’s “Elevating Every Journey Big or Small” has since won a succession of awards including the very first Bolt Award at last year’s Young Arrows. The Bolt Award–presented in honor of Barney Richard, co-founder at all of Us here–is bestowed upon an individual who is introducing new ideas, techniques or approaches within a piece of moving image advertising content.
DROOL EP and founder Sheppard said of Cable-Alexander, who’s known for his surreal worlds and humorous characters, “He embodies all the joy, passion and enthusiasm we value at DROOL. He has an obsessive commitment to his craft and he pours his heart and soul into everything he does. We are thrilled he joined us at this very exciting time in DROOL’s latest chapter.”
Jasper Cable-Alexander shared, “I was looking for a team that can support me and back my crazy ideas. Fred and Gen have so much incredible knowledge about the industry. Their dedication to pushing boundaries really excites me, while also remaining unbelievably kind and collaborative which made them stand out.”
