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    Director Jenn Shaw Joins tinygiant For Spots, Branded Content

    By SHOOTUpdated:No Comments4579 Views
    Jenn Shaw
    BROOKLYN, NY --

    Production company tinygiant has added director Jenn Shaw to its roster for commercials and branded content.

    Shaw is a New York-based filmmaker with roots in the bluegrass of Lexington, Kentucky. A graduate of NYU’s Tisch School of the Arts, her bold and cinematic filmmaking has both distinctive humor and dramatic instinct. 

    Shaw is an award-winning producer and headed up production at ESPN’s Creative Works before establishing herself as a writer and director. Her passion for crafting strong character-driven stories for a variety of platforms is evidenced in her campaigns and content for brands including Facebook, Capital One, KIA, USAA, Complex, the NFL Network, Pizza Hut, and Verizon, as well as in her narrative and documentary films. 

    Shaw is an alumna of the Fox Network’s Diversity Writers Program and is currently participating in the Independent Filmmaker’s Project’s 2020 Episodic Program with her pilot and series Afro. The short film/proof-of-concept for Afro has already been accepted into more than a dozen major film festivals including the 2020 Edmonton International Film Festival and the prestigious Martha’s Vineyard African-American Film Festival. She is currently working on a project with Religion of Sports, a creative studio co-founded by Tom Brady, Michael Strahan, and Gotham Chopra. The project deals with the intersection of social justice issues and the power of sports. Shaw is also in development on a female-led sports documentary project with Peabody®, Tribeca Film Festival® and the Emmy® Award winning team at Transform Films. 

    She has directed several short scripted films exhibiting at major festivals including Hollyshorts, Big Apple, Orlando International Film Festival, Hip-Hop Film Festival, and Hollywood Black. Her film $15 Kicks was executive produced by legendary director Spike Lee, and it earned her a slot in SHOOT’s 2017 New Directors Showcase as well as a Black Reel Award for Best Independent Short Film. Other accolades include a nomination for an American Pavilion Emerging Filmmaker Award at the Cannes Film Festival. 

    Prior to joining tinygiant, Shaw was represented by The Colony.

    “As an artist, Jenn has a captivating vision for developing coming-of-age and sports-related stories,” said Veronica Diaferia, founder and executive producer of Brooklyn-based tinygiant. “Jenn’s knowledge of production, combined with her natural storytelling ability, makes her an absolute joy to collaborate with. We’re excited to have her unique creativity as part of our team.”

    “I’m happy to find a home at tinygiant, where everyone’s professionalism and care is next level,” said Shaw. “I’ve been looking to take my work to the next level and so it’s really great to have a place that will provide added opportunity and encouragement–a team that will really champion me and my voice. I’m excited to get to work.”   

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    Category:News
    Tags:Jenn ShawSHOOT New Directors ShowcaseTinygiantVeronica Diaferia



    Rethink Names Caroline Grayson As Its First Managing Director In New York

    Wednesday, August 19, 2026

    Independent creative agency Rethink has appointed Caroline Grayson as managing director based in its New York office, a newly created leadership role that reflects the shop’s continued growth and momentum in the U.S. market.

    Reporting to Caleb Goodman, global COO and partner at Rethink, Grayson will oversee the strategic and operational growth of Rethink New York, with a focus on strengthening client partnerships, including Meta, Kraft Heinz, and Molson Coors Brewing Company. She will also focus on fostering talent and creating the conditions for the agency’s creative ambitions to thrive.

    “Caroline is exactly the kind of leader we were looking for as we take Rethink to the next level,” said Goodman. “Since opening our New York office, we’ve built incredible momentum, growing both our team and the caliber of work we’re doing. Caroline brings the experience and collaborative approach that will help us deepen client partnerships, continue attracting exceptional talent, and shape the next chapter of our growth.”

    Grayson joins Rethink from VCCP US, where she served as managing director. During her tenure, she led the agency through a period of significant growth and expansion across North America. Prior to VCCP, she spent five years at 72andSunny as group brand director, leading teams for brands including Comcast, Spotify, Smirnoff, and Etsy. Earlier in her career, Grayson worked at adam&eveDDB London, where she helped lead the John Lewis account, contributing to celebrated work.

    “Rethink has built a reputation that’s impossible to ignore, and a big part of that comes down to how clearly the agency lives its values,” said Grayson. “Creative integrity is a guiding light here--you can see it in the work, but you... Read More

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