Strike Anywhere has added filmmaker John Larigakis to its talent roster, marking his first U.S. commercial representation. He continues to be repped in Canada by production house BOLDLY.
Larigakis first established himself on the agency side of the business where he spent 15 years, including serving as a sr. art director at DDB Canada and then a creative director at 123w before making a seamless transition to directing commercials..
Conceptual and highly art-directed, Larigakis’ style focuses on comedic surrealism grounded in reality. By counterbalancing the outlandish and colorful setting with deadpan performances, the key to his commercials is the metaphorical twist on the core concept, ultimately yielding a funny film. His stylistic vision is often brought to life through custom props, 3D animation, physical comedy, and practical effects to craft imaginative environments and memorable characters.
As a director, Larigakis recently won a Berlin Commercial Award for his work with Extra Gum. He’s also helmed films for brands like Starbucks, Nintendo Switch, Playland, and Sandman Hotels. Throughout his career in advertising, Larigakis has developed work that has won six Cannes Lions, 12 One Show Pencils, six D&AD Pencils, and six Clios.
“I’m a big fan of Strike Anywhere’s approach, their mix of strong advertising and film projects, and most importantly, the team,” remarked Larigakis. “They are genuinely passionate about helping directors grow and develop their careers, and I’m at a stage where I’m excited to continue crafting my skills in new areas.”
Ryan Simon, founding partner of Strike Anywhere, added, “At Strike Anywhere, comedy is key to company growth, and we’re elevating the game by joining forces with filmmaker John Larigakis.” Simon added, “John brings over a decade of comedy experience, momentum as a new filmmaking voice, and a unique visual style that complements our commitment to producing work with the best creatives in the world.”
