Mirada, the integrated and commercial production arm of Trailer Park Group, has added director Kristine Tsui to its creative roster of talent for commercial representation in the U.S.
Known for telling stories through a lens of color and lighthearted fantasy. Tsui brings to Mirada a multi-faceted background in creative direction, animation, and photography. She has a portfolio of over 350 videos for beauty and fashion brands. Her directorial work includes such clients as American Express, Bombas, Etsy, Facebook, L’Oréal, Verizon, Lancôme, and Walmart. Prior to joining Mirada, she had most recently been repped by the production house Bindery.
“Kristine is an incredibly talented young director with a fresh eye for visual storytelling,” said Anna Joseph, EVP/executive producer at Mirada who cited “her intuitive sense of creative direction coupled with her colorful and lighthearted style of work.”
Said Tsui, “In an industry longing for disruption, Mirada’s reputation for timeless storytelling, paired with a forward-facing posture towards innovation and diversity, is a breath of fresh air. As a genuine fan of Mirada’s work, I’m thrilled to partner with this incredible team who empowers creatives like me to dream bigger.“
Born to immigrant parents from Hong Kong, Tsui is a first-generation Chinese-American raised in New York. After earning a degree in advertising and marketing, she explored her creative options, diving in headfirst to photograph hundreds of people, work on big-budget feature film sets, and travel overseas to develop content for brands. Tsui is a champion of diversity in front of and behind the camera. She believes that representation in media matters because a culture with representation communicates that all humans are worthy of value, dignity, and care. As a result, she consistently works to influence more change by leading with mandates and goals that push for diversity across all departments.
