Partizan has signed filmmaker and photographer Matt Baron. The production company will handle him as a director globally for commercials, branded content and music videos.
Baron’s body of work includes spots for adidas, Tommy Hilfiger’s “Drive” ad featuring Gigi Hadid, fashion films for Vogue, and socially conscious fare such as his #metoo-inspired film for Nest. His branded films span such clients as Beats by Dre, Gatorade, Moncler, H&M, and Kendrick Lamar. Along the way Baron has garnered a Grand Clio, a Silver Clio, two Bronze Cannes Lions, and an MTV VMA nomination.
As showcased in his most recent spot for RIMOWA luggage featuring Yuja Wang, Baron works closely with his talent to bring out spot-on performances, and fosters emotion in a manner that connects with a global audience. This ability to communicate across markets was a factor drawing him to Partizan, which maintains studios in London and Paris (both offices cover the rest of Europe), New York, Los Angeles, and representation in the Middle East, China, and South America.
Baron said, “I like that Partizan is a company with a unified vision of what an artist can achieve on a global level. Being repped by one team worldwide gives directors like me room to reach our goals on a much broader scale.”
Partizan founder Georges Bermann described Baron as “young, talented and ambitious, with a strong and unique creative point of view. He knows how to develop and portray character, even in short formats, and that’s a very important skill set. Above all, he’s passionate, and is excited to direct music videos, as well as commercials and other content, branded or not.”
Prior to joining Partizan, Baron was repped by Alldayeveryday in the U.S. ad market.
