Bullitt has added director Mouse McCoy to its roster. McCoy’s campaign for Hot Wheels: For Real helped define the model for 360 branded entertainment, garnering 4 billion media impressions, and earning a Cannes Gold Lion and Clio Gold. At the center of the campaign was a six story installation at the Los Angeles X Games of the popular Hot Wheels set, the Double Dare Snare. The massive spectacle unfolded in front of 25,000+ live spectators and the event’s global television audience–the largest in X Games’ history–leaving an indelible mark on the motorsports and advertising industries.
McCoy also has to his directorial credit commercials and branded entertainment projects for Lexus, BMW, Ford, Audi, Toyota and more, often employing groundbreaking technology to the storytelling process.
“When we founded Bullitt as a filmmaker-driven company, it was with directors like Mouse in mind: entrepreneurial talent who thrive on exploring new frontiers and expressive ways of shaping stories,” said director Justin Lin, co-founder of Bullitt which has become known for crafting content at the intersection of entertainment and advertising.
McCoy said he felt “an immediate kinship” with Bullitt and its creative culture, along with “a shared drive to push boundaries with story and technology.”
The son of commercial producers, McCoy first made his mark as a world-class racer and stunt man. He applied his experience as a Baja 1000 champion to developing the critically acclaimed documentary Dust to Glory. The film captures the struggles and triumphs of his epic solo journey on a motorcycle in the grueling event. Released theatrically, the film generated interest in Baja 1000, reputed to be the most dangerous race in the world.
This life lived in action and adventure also fueled the development of Bandito Brothers, a studio and production outfit. Among the studio’s noted projects was McCoy’s first feature, Act of Valor, a first of its kind collaboration with Navy SEALs that opened number one at the box office and earned 10 times its budget. Featuring real active duty Navy SEALs, the project inspired McCoy to keep refining the authentic approach to action filmmaking.
