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    Director Nico Poalillo Signs With Los York

    By SHOOTUpdated:No Comments2945 Views
    Nico Poalillo
    LOS ANGELES --

    Multidisciplinary creative studio Los York has added director Nico Poalillo to its roster. 

    Poalillo’s versatile approach to filmmaking fuses visceral, gritty realism with modern, innovative storytelling. Hailing from California, Poalillo cut his teeth and honed his craft with agencies including Publicis Groupe, McCann Worldgroup, Doner, Conscious Minds, and Leo Burnett. Poalillo draws upon his deep love for art history to inform his filmmaking, and he has studied communication and creative design at the University of Michigan and global business at Harvard Business School.
     
    Poalillo’s experience as both agency creative and producer enable him to understand and bridge the unique perspectives of agency, client, and production company. He has helmed campaigns for brands such as Cadillac, Marvel, Pepsi, Chevy, Nike, Logitech, Opendoor, FCA, Vodafone, and many more. In addition to commercial work, Poalillo has directed an eclectic set of music videos and films for artists including The Goo Goo Dolls, Anderson East, Almost Monday, Chloe Moriondo, and The Aces, among others.
     
    His recent film for Marvel and Allegheny Health Network, “The Vitals,” honored the dedicated nurses who were frontline heroes in the fight against COVID-19. Poignant and life-affirming, the docu-style film was recently recognized at the Effie, Clio, and D&AD Awards. “Call Me Out,” a campaign Poalillo helmed for Chevy that allows friends and family to remind drivers to keep their eyes on the road, was shortlisted at both the Cannes Lions and Clio competitions in 2019. Prior to joining Los York, Poalillo had been directing as a freelancer.

    “As I director, I strive to build a seamless creative process that aligns the interests of all parties,” says Poalillo. “Los York is the perfect mix of vibrancy, innovation, and inspiration.” 

    “Nico is a rapidly emerging talent,” says Los York Studio executive producer Leticia Gurjao. “His finely attuned sense of story enables him to craft deeply resonant films that take the viewer on an unforgettable and thrilling journey.” 

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    Tags:Leticia GurjaoLos YorkNico Poalillo



    After Delay Over Legal Issues, Oscar-Nominated Documentary “Black Box Diaries” Finally Premieres In Japan

    Friday, December 12, 2025

    "Black Box Diaries," a documentary in which Japanese journalist Shiori Ito investigates her own sexual assault case and the barriers she faced in pursuing justice, has been screened widely abroad since its 2024 festival debut and earned an Oscar nomination early this year.

    It finally premiered in Japan on Friday, a long-delayed domestic release that began with a single-theater run.

    In Japan, sexual assault victims are often stigmatized and silenced. But the barrier to the film's release at home was largely the result of a legal dispute over her use of some interviews and footage of witnesses and involved parties without their consent.

    The 102-minute film was screened to a full house on Friday at the T. Joy Prince Shinagawa, a large cinema complex in downtown Tokyo.

    Ito expressed relief that she could finally share her story with an audience in her home country.

    "Until last night, I was afraid if the film is going to come out or not," she told The Associated Press after the screening. "The reason I made this film is because I want to talk about this issue openly in Japan. It's been like my little love letter to Japan, so I'm just so happy that this day came finally."

    Ito, who went public with what she says happened to her in 2015, has become the face of Japan's slow moving #MeToo movement. She is the first Japanese director to be nominated for an Oscar in the category of documentary feature film. The film is based on a 2017 book she wrote, "Black Box."

    What happened in 2015
    As an intern in 2015, Ito was seeking a position at private TBS Television and met one of its senior journalists, Noriyuki Yamaguchi, who became her alleged assailant. She has said in her book and film that she became dizzy... Read More

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