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    Home » Director Nik Kleverov Joins HELO For Global Representation

    Director Nik Kleverov Joins HELO For Global Representation

    By SHOOTFriday, January 12, 2024Updated:Tuesday, May 14, 2024No Comments1298 Views
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    Nik Kleverov
    LOS ANGELES --

    Global production and experiential studio HELO has added Nik Kleverov to its directorial roster for worldwide representation. Prior to joining HELO, he was represented by Digital Kitchen and Compadre, in addition to developing work for his own hybrid agency and production offering, Native Foreign.

    As an immigrant and son of a nonconformist artist who was persecuted by the Soviet government, Kleverov has a layered and unique story to tell. His life story and varied experience inform his diverse approach to creative work, from explorative use of AI within animation, to motion design led title sequence work, and live action commercials. Kleverov’s creative highlights include his Emmy nominated main title sequence for Netflix’s Narcos, commercial work for IMAX’s x Fast & Furious and UFC, and the first animated short 100% designed using AI-generated visuals powered by OpenAI’s DALL-E, Critterz. 

    Justin Moore-Lewy, founder and president of HELO, commented, “Nik Kleverov’s addition to our roster marks an exciting chapter for HELO as we continue to expand our multidisciplinary roster, allowing us to deliver a combination of top-tier commercial and immersive campaign work for brand clients globally. We are thrilled to have his unique storytelling abilities and creative vision as part of our team, and we look forward to creating outstanding content together.”

    HELO is known for its impact-led work that applies creative resources and technology to raise awareness and drive change around social and ecological issues. Their most notable recent projects include; the development and production of Dreamcaster, an AI-led technology and award-winning ad campaign for Michelob Ultra that enabled a man born blind to commentate on a live NBA game; Coors Light’s “Chillboards,”  an installation and TVC campaign that tackled growing heat concerns for the citizens of Miami; and the Projecting Change Drone Show, a display of 1000 drones flown over the United Nations Building in New York City during Climate Week to prompt action around climate change.   

     

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    Category:News
    Tags:HeLoJustin Moore-LewyNik Kleverov



    Review: “Lee Cronin’s The Mummy”

    Friday, April 17, 2026
    This image released by Warner Bros. Pictures shows Natalie Grace in a scene from "Lee Cronin's The Mummy." (Warner Bros. Pictures via AP)

    The tagline for "Lee Cronin's The Mummy" is "Some things are meant to stay buried." That also applies to the misguided "Lee Cronin's The Mummy," which should definitely stay deep underground for eternity. Let's face it, Mummy has always been the lamest of the classic, old-school monsters, a grunting, slow-moving and poorly bandaged zombie. Dracula has a bite, after all, and Frankenstein's monster has superhuman strength. What's Mummy going to do? Lumber us to death? Cronin evidently believes there's still life in this old Egyptian cursed dude, despite being portrayed as the dim-witted straight guy in old Abbott and Costello movies or appearing as high priest Imhotep in the Brendan Fraser franchise. So Cronin has resurrected The Mummy but grafted it onto the body of a demon possession movie. His Mummy is actually not a man at all, but a teenage girl who is controlled by an ancient demon and grunts a lot. "Lee Cronin's The Mummy" — the title alone is a flex, like he gets his name on this thing like Guillermo del Toro, John Carpenter or Tyler Perry? — is overly long, constantly ping-pongs between Cairo and Albuquerque, New Mexico, and after a sedate first half, plows into a gross-out bloodfest at the end that doesn't match the rest of the film. Cronin, behind the surprise 2023 horror hit "Evil Dead Rise," is weirdly obsessed by toes and teeth, and while he gets kudos for having an Arabic-speaking main actor (a superb May Calamawy) and portraying real-feeling Middle Eastern characters, there's a feeling that no one wanted to edit his weirder impulses, like some light, inter-family cannibalism. It starts with the abduction of a Cairo-based family's young daughter, who resurfaces eight years later in a 3,000-year-old sarcophagus, catatonic and showing... Read More

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