The Bigger Picture has added writer/director Oden Few Roberts to its roster for commercials and branded content in the U.S. This marks his first representation as a director in the American ad market.
Roberts’ love of language and visuals translates into an innate understanding of how to bring concepts to vivid life for all screens with story and naturalistic performance at the fore. His short film, Be The One, featuring the music of Moby, was featured as part of the Hello, Future: A Music Video Challenge, part of the Saatchi & Saatchi New Directors’ Showcase, and was later burned to Moby’s DVD/CD album. In advertising, his directing credits include campaigns for Nike, Nascar, 4H, Instagram, and Domino’s.
A graduate of New York University’s Tisch School of the Arts, Roberts earned international acclaim with his debut feature film A Fighting Season which was hailed as a “Hard-charging military version of Glengarry Glen Ross.” For the feature’s script, Roberts was awarded the prestigious San Francisco Film Society and Kenneth Rainin Foundation grant.
An avid traveler and photographer, Roberts aims to surround viewers in story and place. This immersive perspective is deeply felt in his work on social justice advocacy experiences. Among them, Grindadrap a documentary on whaling in the Faroe Islands that screened at SXSW Eco.
“Oden’s talent and experience in directing, shooting, and visual effects, make him a rare and vital asset in content creation of all kinds,” said Tracy Mays, founder/EP of The Bigger Picture. “Plus, as a skilled writer who has worked as a creative director he can help develop brand-specific projects from the concept stage. He’s a true creative partner.”
