RSA Films has signed Brazilian director Pedro Becker for the U.S. This marks the first time that Becker, one of the top helmers in Brazil, will be repped in the American ad market. His work spans such agencies as Almap/BBDO, JWT, Lowe, Y&R and Saatchi & Saatchi, and brand including Pepsi, Smirnoff, Volkswagen, Ford, GM, Nestlรฉ, Visa, and Coca-Cola.
Becker has been recognized with numerous honors at notable festivals and events including Cannes, Profissionais do Ano Rede Globo, Clube de Criaรงรฃo de Sรฃo Paulo, and FIAP. Becker incorporates all aspects of production and post-production–including editing, music supervision, composition, 3D animation, and camera movement–to work coherently with his natural look and style.
Becker’s work features a naturalism that gives way to a casual, often comic surrealism. His film has been described as beautiful, witty and poignant. “Pedro is a true filmmaker with such a distinct voice, and we’re thrilled to welcome him to the RSA family–he brings an international creativity that is well purposed for the U.S. market,” said RSA president Jules Daly.