Production house Tinygiant has signed director and photographer Peggy Sirota, adding to its roster an artist with a celebrated career in commercials, print advertising and still photography.
Sirota began directing commercials in 1994, a natural progression from her major success as a still photographer. Sirota has photographed countless notables, from Robin Williams to Harry Styles, Steph Curry, Taylor Swift, Lizzo, JLo, Drew Barrymore, and Barack Obama. Her images have made magazine covers ranging from Vanity Fair to GQ, Rolling Stone, LIFE, Interview, Italian Vogue, and many others. Her unfailing ability to produce surprising, vulnerable, and uninhibited images of her subjects has made her one of the most sought-after creative minds working today.
In the commercial space, Sirota’s lens captures slice-of-life moments that feel authentic and grounded in character. Her early training in dance has given her an instinct for dynamic movement, which is apparent in her filmmaking and still photography alike. Sirota has minted advertising campaigns in fashion and retail for the likes of Burberry, Oscar de la Renta, Banana Republic, Neiman Marcus, JCPenney, GAP and Barney’s; beauty brands L’Oreal, Clinique, CoverGirl, and Lancôme; media brands that include AT&T, Sony, Apple, Disney, and NBCUniversal; and automotive brands such as Mercedes-Benz, Acura, Buick, Volvo, Chrysler, and Toyota.
Prior to joining Brooklyn-based Tinygiant, Sirota was most recently repped in the commercialmaking space by Girl Culture Films (which has since become INSTITUTE).
Sirota has been consistently recognized for her work, winning Columbia University’s prestigious Alfred Eisenstaedt Award, and awards from American Photography, Print Regional Design, and the Art Directors Club. British Vogue included Sirota on its list of Top Female Fashion Photographers.
“Peggy is a goddess as far as we’re concerned,” said Sara Eolin, partner and executive producer at Tinygiant. “This is a reunion for Peggy and I, and I couldn’t be happier to be working with her again. She’s the OG! Her work always stands out as undeniably Peggy Sirota. She has a joyful and perfectly imperfect POV that’s unlike anyone else’s. We’re so honored to have her in the Tinygiant family.”
