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    Home » Director Randall Park Joins Magnetic Field For Commercial Representation

    Director Randall Park Joins Magnetic Field For Commercial Representation

    By SHOOTWednesday, November 15, 2023Updated:Tuesday, May 14, 2024No Comments1084 Views
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    Randall Park
    LOS ANGELES --

    Magnetic Field has added director Randall Park to its roster. This marks his first signing with a commercial production company for representation. Known for his impeccable comedic timing in front of the camera, Park carries through the same sensibility as a director, writer and producer. Recognizable for his acting roles as the Huang family patriarch in the hit ABC sitcom Fresh Off the Boat and as Jimmy Woo in the Marvel Universe, he also co-wrote, produced, and starred in the critically acclaimed Netflix romantic comedy Always Be My Maybe with long-time collaborator Ali Wong. 

    Park made his directorial debut with the indie feature Shortcomings, an adaptation of the graphic novel by Adrian Tomine that was an official selection of the 2023 Sundance Film Festival. His extensive on-set experiences inform his polished directorial approach and performance-driven storytelling. He is also the co-founder of Imminent Collision, a production company that develops comedy-forward projects from Asian American perspectives. Currently under a first look deal with Universal TV, the company has several projects set up at Amazon, Disney Plus, Max, and Universal, among others. 

    “We are excited to bring Randall’s creative edge as a director to Magnetic Field. His film Shortcomings showcased his talent as a character-driven storyteller,  and that combined with his comedic chops will translate well in commercials,” noted Magnetic Field co-founders Anthony and Joe Russo in a joint statement.

    “Randall is immensely talented and I’ve been a huge fan of his work since our film school days,” shared Magnetic Field co-founder Justin Lin. “We’re currently collaborating on a project and I’m thrilled to carry that working relationship through at MF and see how his vision plays out in the commercial space.”

    Park said, “My favorite stories are character-driven, with heart and humor, showcasing those vulnerable, awkward, human sides of ourselves. I look forward to bringing that into branded content and commercial production. I’ve always been a big fan of the Russos and my pal Justin Lin, and diving into commercials at Magnetic Field feels like the right fit for the kind of ad work I’d like to pursue.”

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    Category:News
    Tags:Anthony RussoJoe RussoJustin LinMagnetic FieldRandall Park



    Video Game Performers Ratify Contract To End Nearly Yearlong Strike

    Wednesday, July 9, 2025

    Unionized video game performers have overwhelmingly voted to approve a new contract with their employers. The vote, whose results were announced Wednesday night by the Screen Actors Guild-American Federation of Television and Radio Artists, ends a nearly three-year-long effort from union negotiators to obtain a new contract for the performers. The process, which included an 11-month strike against several major game makers, hinged on how artificial intelligence would affect performers in the industry. SAG-AFTRA said 95% of the members who voted favored ratification. The new contract delivers pay raises, control over performers' likenesses and artificial intelligence protections. A tentative contract agreement was first reached in early June between the union and an industry bargaining group consisting of several major video game companies, including Activision, Disney and Electronic Arts. Video game performers "endured a great deal of sacrifice throughout the 11-month strike," Duncan Crabtree-Ireland, the SAG-AFTRA national executive director and chief negotiator said in a press release announcing the results. "Now that the agreement is ratified, video game performers will be able to enjoy meaningful gains and important A.I. protections, which we will continue to build on as uses of this technology settle and evolve," Crabtree-Ireland wrote. Audrey Cooling, a spokesperson for the video game producers involved in the deal, wrote that the agreement "delivers historic wage increases, industry-leading A.I. protections, and enhanced health and safety measures for performers." "We look forward to building on our industry's decades-long partnership with the union and continuing to create groundbreaking entertainment experiences for billions of players... Read More

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