Visual artist and film director Roger Guàrdia has signed with Serial Pictures for commercial, branded entertainment and music video representation in the U.S.
Guàrdia’s portfolio merges art, fashion, commercial and music videos. He has collaborated with global brands including UNICEF, Nike, Converse, Stella McCartney, Zara, H&M, Tecate, Adidas, and YouTube; and photographed celebrities Micheal Phelps, Alex Honnold, Virgil Van Dyke, K-Pop sensation Lay Zhang, Zlatan Ibrahimovic and musician Raye.
Guàrdia’s latest is the triptych art film 3xANIMAx3, commissioned by the Italian Magazine Carnale Room to celebrate their launch. Presented in a sensorial triptych format with three synchronized screens projecting at the same time, 3xANIMAx3 explores the eye(s) as the ultimate bridge between desire, eroticism, mystery and divinity. The project, which was accompanied by a print and digital photo editorial, premiered in Milan last month and will be part of an upcoming physical film installation in New York.
“As a director, artist and photographer, Roger creates a unique visual language that boldly unites fashion, music, cinema and culture,” said Serial founder and executive producer Violaine Etienne. “Driven by immersive soundscapes and nuanced lighting, his cinematic experiences are poetic, sensual and audacious, bringing emotion and edge to his storytelling.”
Guàrdia said, “Joining Serial feels like a natural evolution in my journey–both an authentic pleasure and an exciting new chapter. I’ve always admired their focus on bold and singular voices, representing a carefully curated and selective group of directors, artists, and photographers whose work is distinctive and truly stands out. When I met Violaine and Sara [Serial EP Greco], I instantly connected with their vision, sensibility, taste, and human warmth.”
Working with labels like Sony Music, Warp, and Captured Tracks, Guàrdia has turned out music videos for artists like ROSALÍA, Battles, Bad Gyal and Mourn that have garnered nominations for top awards including the UKMVAs. And Guàrdia’s commercial and fashion work has been awarded at CICLOPE, Webby Awards, 1.4 Awards, Berlin Commercial, Berlin Fashion Film festival, Canadian International fashion film festival, Fashion Film Festival Milano and many more.
Born and raised in the suburbs of Barcelona, Guàrdia started developing his style in the Spanish underground, making music videos for the burgeoning artists around him. He brought his curiosity for cinema and ambitions to hone his technique with him to New York City, where he’s been based since.
Prior to joining Serial Pictures, Guàrdia had been repped in the U.S. by Park Pictures. He continues to be repped Canada in Spain and Anorak in Germany.
