Formerly of MTV
International production company B-Reel has added director Roye Segal to its roster. He comes over after an extensive run at MTV Networks where he served as director and creative director of MTV World from 2011 to early 2014.
Segal most recently turned out commercials for AT&T in what was billed as the first-of-its-kind, unscripted mobile series for social media. In this series, audiences experience a life-changing summer through the eyes of a group of dynamic, passionate L.A. kids who share their real-life problems, hopes and dreams in real time on Twitter, Tumblr and Instagram. Segal also directed a series of on-air spots for AT&T for the “It Can Wait” campaign against distracted driving.
Michael McQuhae, managing director/exec producer at B-Reel, described Segal as “the perfect combination of filmmaker and digital creative.”
B-Reel has offices in Stockholm, London, Los Angeles, New York City, Barcelona and Berlin. Segal joins a B-Reel Commercials’ directorial roster which includes Jeffery Plansker, Drake Doremus, Miles Jay, Filip Tellander, Jon+Torey, Anders Hallberg, Tom Malmros, Steven Tsuchida, Patrik Bergh, Josh Miller, Mikael Marcimain, Johan Perjus, Jens Sjögren, and Anders Forsman.
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More