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    Home » Director Sasha Nathwani Joins Caviar For U.S. Representation Spanning Commercials and Music Videos

    Director Sasha Nathwani Joins Caviar For U.S. Representation Spanning Commercials and Music Videos

    By SHOOTFriday, September 12, 2025No Comments335 Views
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    Sasha Nathwani
    LOS ANGELES --

    Production company Caviar has signed writer and director Sasha Nathwani for U.S. commercial and music video representation. Known for blending deeply personal storytelling with a visually rich and emotionally resonant style, Nathwani has a body of work which spans narrative film, branded content and music videos. Joining Caviar marks his first representation in the U.S. market for commercials and music videos.

    Nathwani’s debut feature–Last Swim, produced by Caviar–premiered at the 2024 Berlin International Film Festival where it won the prestigious Crystal Bear award. The film continued its momentum with a celebrated screening at the BFI London Film Festival and is currently in theaters across the U.K. and Ireland, with a global streaming release forthcoming.

    In the commercialmaking space, Nathwani has directed campaigns for brands including New Balance, the Royal Navy, and On Running. His recent short film, It’s How You Show Up, created for the National Autistic Society and released on World Autism Awareness Day, exemplifies his commitment to telling emotionally grounded stories from underrepresented perspectives–which is reflected in both his commercial and narrative work.

    Caviar U.S. executive producer Salim El Arja noted, “Sasha’s work is as grounded as it is cinematic. He has a rare ability to capture interior emotional worlds while building vivid visual ones. We’re proud to have produced Last Swim and even prouder to bring him into the Caviar family in a bigger way.”

    Nathwani added, “Caviar has long championed bold, distinctive voices, so joining their U.S. roster is an exciting and meaningful step. After collaborating with their U.K. team on my debut feature, Last Swim, I experienced firsthand their passion for craft and their unwavering support for authentic expression. I’m looking forward to continuing that relationship and building a body of work in the U.S. that reflects my brand of nuanced emotional narratives, particularly those centered on underrepresented perspectives, a hallmark of both my commercial and narrative work”.

    Born and raised in London, Nathwani studied at NYU’s Tisch School of the Arts. He began his career working across fashion and music before moving into film.

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    Tags:CaviarSasha Nathwani



    California May Fine Content Creators Who Don’t Disclose They Were Paid To Post About Politics

    Saturday, August 8, 2026

    Weeks before voting ended in California's primary for governor, Los Angeles-based influencer Shaka Smith took to Instagram to tell his more than 700,000 followers whom he was voting for and why.

    "Healthcare shouldn't bankrupt you, housing should not feel impossible, polluters shouldn't pass their bill to us and artists should not be replaced by AI," Smith said. "That's why I'm supporting Tom Steyer for governor."

    But Smith started the video with a disclaimer: "This is an ad, and honestly, I wish more political content said that first." His caption specified that he was paid by Steyer's campaign.

    California is one of two states, along with Texas, that have passed policies requiring content creators to say if they've been paid by a political campaign to post, and the Golden State is considering cracking down by fining people who don't.

    Campaigns have long worked with celebrities and major influencers to win over voters, but now they are teaming up with smaller creators — sometimes with fewer than 100,000 followers — to reach more tailored audiences. That has sparked debates about whether disclosure rules for political advertisements should apply to content creators, who are expected to play prominent roles in the upcoming midterms and the 2028 presidential election.

    "If you're running for president and you are not currently trying to court some of these people or lining up your own people to act as surrogates for you, you're already behind," said Mike Nellis, a Democratic strategist who worked for Kamala Harris' presidential campaign.

    Campaigns tap creators to spread their message
    Questions about transparency have been fueled by high-profile instances of influencers making content intended to... Read More

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