Alkemy X has added director Scott Ross to its roster. Ross brings extensive experience to his new role at Alkemy X, including a variety of work in the industries of fashion, experimental film, music videos, fine art, commercial advertisements and virtual reality.
Ross previously worked at Urban Outfitters as the brand’s sr. director/producer where he oversaw all brand videos from conception through postproduction. Additionally in 2012, Ross co-produced, directed and edited The World of Lisa Frank, a documentary lauded as a Vimeo Staff Pick and reviewed by The Atlantic, Huffington Post and Jezebal, among others.
“Scott is an extremely talented young director with tremendous creative instincts,” noted Jim Huie, exec producer at Alkemy X.
Ross said of his new roost, “It’s exciting to partner with a company with a ton of industry experience, talent and technical resources that weren’t available to me up until this point.”
Ross joins an Alkemy X directional lineup which also features Robert Adamo, James Bartolomeo, Glenn Holsten, Kris Magyarits, Rob Markopoulos, John Romeo, Bernie Roux, Bex Schwartz and Scott Whitham.
Apple’s “Fuzzy Feelings” Wins Primetime Commercial Emmy Award
Apple’s “Fuzzy Feelings” won the primetime commercial Emmy this evening (9/7) during the first of two Creative Arts Emmy Awards ceremonies being held this weekend in the Peacock Theater at LA Live. The yuletide film out of TBWAMedia Arts Lab was directed by Lucia Aniello via Hungry Man in tandem with stop-motion animator Anna Mantzaris of Passion Pictures.
“Fuzzy Feelings” introduces us to an office worker by day and stop-motion artist by night. As an employee, she works for a boss whom she’s grown to hate. So at night, her stop-motion creations put him in dire straits. The young woman makes her stop-motion fare by deploying the iPhone 15 Pro camera and a MacBook Air with M2 to edit it. However, when the woman's day job takes a turn and she starts to see her boss in another light, so too do her stop-motion endeavors as we see the value of working towards a kinder world, and what better time to start than during the holiday season?
Director Aniello is no stranger to the Emmy proceedings. As creator of the HBO Max series Hacks, she has won two Emmys (writing and directing) as well as a DGA Award. This year she is nominated for three more Emmys on the strength of Hacks--Outstanding Comedy Series as well as writing and directing for a comedy series.
This marks the second straight year that an Apple film has won the coveted primetime commercial Emmy. Back in January 2024, Apple’s “The Greatest,” directed by Kim Gehrig of Somesuch, came away with the Emmy.
This time around, “Fuzzy Feelings” topped a field of nominated commercials consisting of: Apple’s “Album Cover” from Apple’s in-house creatives and directed by David Shane of O Positive; Uber One | Uber Eats’ “Best Friends,” also... Read More