In the dust trail of his lauded commercial with Merman US–which re-created the classic parking valet scene from Ferris Bueller’s Day Off to celebrate Lewis Hamilton’s partnership with Ferrari–director Scott Weintrob has expanded his relationship with the production company, joining the roster of Merman Branded UK.
Known for his unique blend of storytelling mixed with authentic street culture, Weintrob has turned out commercials spanning automotive brands such as Audi, Ford, Cadillac and Michelin (featuring Keanu Reeves) and has garnered assorted accolades including Cannes Lions, D&AD and Creative Circle awards. His work has also seen him collaborate with Pepsi, Fenty (feat. Rihanna), Amazon Studios, Netflix and Apple+, among others.
Weintrob directed four seasons of Top Gear for the BBC with a worldwide audience of 350 million putting his work on a truly global scale. The show was broadcast in over 200 countries receiving both BAFTA and Emmy awards.
With his creative entertainment studio Large Eyes, Weintrob directed Emmy-nominated documentary series Home on Apple+, Fastest Car for Netflix–and with Offset, he also designed the series Skrrt featuring Quavo, Cardi B, Lil Yachty, Chance The Rapper and Dapper Dan for entertainment channel Roku.
Most recently, Weintrob wrote and created the docu series, To The Edge, featuring Orlando Bloom and Peacock.
Weintrob said, “I’m a big fan of Merman and love the team. The roster is superb and their recent works are incredible.”
Spencer Dodd, executive producer and partner, Merman Branded, said, “Scott’s been working with our U.S. office for some time already. His skill and expertise are plain for everyone to see and were perfectly articulated in his recent spot for Ferrari with Lewis Hamilton. His experience with cars, public figures and iconic brands is evident across TV, film, commercial and documentary projects having picked up virtually every award going. Scott’s enthusiasm and his unique blend of talent across both long form and short form make him the perfect fit for Merman’s branded endeavors whatever form they take. We look forward to a long and fruitful partnership.”
