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    Home » Director Sophie Edelstein Joins RSA Films For Spots In US, UK

    Director Sophie Edelstein Joins RSA Films For Spots In US, UK

    By SHOOTTuesday, April 10, 2018Updated:Tuesday, May 14, 2024No Comments7356 Views
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    Director Sophie Edelstein (r) and cinematographer Rachel Morrison, ASC, who recently collaborated on a spot for Amazon.
    LOS ANGELES & LONDON --

    RSA Films has added filmmaker Sophie Edelstein to its roster for commercial representation in the U.S. and U.K. Edelstein has directed high-profile fashion films for Smythson featuring Phoebe Tonkin, Elizabeth Arden featuring Reese Witherspoon, Gucci featuring Clara Paget, Vogue featuring Cara Delevingne, Westfield featuring Dame Edna, and Charlotte Olympia, among many others.  Also an accomplished writer and magazine editor, Edelstein combines strong storytelling with an artful visual style and performances that resonate with elements of actors’ true personalities driving the narrative.

    Her short film for Charlotte Olympia, 2017’s An Accessory to Murder, which she also wrote, spun out of the client and their mutual stylist, Valentine Fillol-Cordier’s love for film noir. Edelstein’s own passion for the mid-century genre and her quick comedic wit translated perfectly to the screen for Charlotte Olympia’s dark stylish fashion film that’s ultimately quite funny for its murder mystery plot evolving around a gorgeous pair of shoes. An Accessory to Murder premiered to rave reviews last year at the Curzon cinema in Mayfair at London Fashion Week.

    Edelstein has a flirtatious relationship with another classic genre, surrealism, in her fashion short for Smythson, Journey to the Wild Side, which she also creative directed. It celebrates the enchantment of travel, following Phoebe Tonkin’s inquisitive tourist who comes to London to visit Buckingham Palace. The narrative alternates between reality and a dream-like state, with Tonkin’s dreams filled with wild experiences and encounters as she searches for Buckingham Palace.

    Edelstein is also active in long-form, and is currently developing a feature film and TV show. She recently wrapped a spot for Amazon, with Academy Award-nominated (Mudbound) cinematographer Rachel Morrison. Prior to RSA, Edelstein had most recently been represented by production house Native Pictures. 

    “Sophie is an amazing storyteller who brings a very entertaining perspective to all her work,” said Jules Daly, president, RSA Films. “A true cinephile, her strengths as a filmmaker shine in the fashion genre, not only with beautiful visuals, sets and styling, but also fun and memorable stories. We know she’ll continue to thrive in the U.K. and Europe, and carve a niche for herself quickly in the states.”

    Edelstein gravitated toward RSA’s supportive leadership and reputation. She said, “RSA always works at the highest level. I wanted the opportunity to try new things, and do bigger and better jobs. I also like the idea of talking to a new market with the U.S.”

    Edelstein was born in Melbourne, Australia, and went on to attend Oxford in London, the city she calls home today. She began her career as an intern at Vogue where she pursued her first love, writing. It was Quentin Tarantino’s Pulp Fiction that made her want to work in film. “My mother snuck me in when I was very little and I didn’t blink the whole time. That energy is something I’m always searching for in film, that study of the human condition with a roaring plot.” 

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    Category:News
    Tags:Jules DalyRSA FilmsSophie Edelstein



    Super Bowl Ads Try To Overcome Tough Times With Health, Caring, Nostalgia and Laughs

    Monday, February 9, 2026
    This photo provided by Anheuser Busch shows the Budweiser 2026 Super Bowl NFL football spot. (Pat Piasecki/Budweiser via AP)

    At a difficult time for America, Super Bowl advertisers asked viewers to take care of themselves and others — and maybe even crack a smile. Ring showed how neighbors can use their doorbell cameras to find lost pets. A Budweiser Clydesdale protected a bald eagle chick from the rain. Novartis touted a blood test that can detect prostate cancer. Toyota reminded viewers to wear their seatbelts. Mister Rogers was invoked twice: Lady Gaga sang his classic "Won't You Be My Neighbor?" in a tearjerker for Rocket Companies while the National Football League used "You Are Special" to promote its work with youth sports organizations. "A key thread running through this year's Super Bowl ads was a desire for peace, harmony, community, and neighborliness," said Kimberly Whitler, a marketing professor at the University of Virginia's Darden School of Business. "There is a general theme centered on people coming together to support one another." America is uneasy. U.S. consumer confidence fell to its lowest level since 2014 in January. The killings of two protesters by federal officers in Minneapolis last month led to widespread outrage. And winter weather has been brutal across much of the country. "There is a collective trauma. Everybody is stressed out. It doesn't matter who you are, it's something that's impacting everyone," said Vann Graves, the executive director of the Brandcenter at Virginia Commonwealth University. Super Bowl ads, he said, give people a much-needed respite and a rare shared moment. "It's been a bit of time that we can just be human and be silly and enjoy ourselves," Graves said. Playing for laughs There is plenty of silliness in this year's commercials. Sabrina Carpenter tried to build the perfect man out of... Read More

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