Production house Slash Dynamic has expanded its talent roster with directors Deluxe and Gerald McMorrow who additionally will both play a significant role in the company’s S/D Auto, a studio recently formed to create innovative and inspiring automotive content for brands. Deluxe, aka Stéphane Leloutre. and McMorrow come aboard for U.S. representation spanning commercials and branded content.
In addition to directing film and TV, McMorrow has established himself in the automotive arena with global campaigns for the likes of Jaguar, Nissan and Panasonic. McMorrow masterfully combines cinematic car footage with visual storytelling, making for notable campaigns across both the automotive and lifestyle spaces. He had most recently been handled in the advertising market by production company Wondros.
Deluxe utilizes his graphic design/VFX skills and sharp eye for visual and conceptual creativity, as well as his propensity for storytelling, in all aspects of his filmmaking. He has a deep understanding of automotive advertising, and has spent many years collaborating with leading auto manufacturers. Deluxe’s body of work includes campaigns for Mercedes-Benz, Toyota, Hyundai, Mitsubishi and Porsche. Prior to joining the Slash Dynamic family, Deluxe was repped by Object & Animal. He now reunites with Slash Dynamic founder and S/D Auto managing director Tanya Cohen. Earlier Deluxe and Cohen teamed at The Cavalry Productions
The recently launched S/D Auto, which sits alongside Slash Dynamic, is helmed by Cohen and former Nissan creative directors Steve Rice and David Hedemen, bringing brand strategy to life through dynamic storytelling and powerful car footage. The team of creatives, filmmakers and producers at S/D Auto deploys its extensive experience to maintain efficiency throughout all stages, offering an end-to-end content solution.
