Production and entertainment company Merman has added Emmy-nominated director and writer Dime Davis to its roster for global representation spanning branded content and advertising collaborations. The relationship developed during Merman and Davis’ work together on an upcoming campaign for Old Spice and Wieden+Kennedy,
“Dynamic. Forward-thinking. With an incredible slate of work. These have been important tenants in my choosing a creative home. Merman is that home, and I’m beyond excited to be joining the family,” explained Davis. “As I continue to move between long and short forms, comedy and drama, I’m eager to be partnering with a team who is truly and authentically invested in my goals as a visual storyteller. I genuinely cannot wait to see what magic we make together.”
In addition to commercial content helmed by an award-winning roster of directors, Merman is focused on bringing writers and creators from its TV and film family into scripting entertainment for brands in collaboration with agency partners. Davis’ experience in both areas make her a natural fit for Merman.
“I’m thrilled Dime has chosen Merman as her home for branded work. I’m a big fan and can’t wait to get to work with her,” said Merman co-founder Sharon Horgan.
Kira Carstensen, Merman’s global managing partner, who worked closely with Davis on Old Spice, added, “It’s so amazing when you admire someone as a person as much as their work. Dime has a rare quality that is hard to find. She brings people in. She engages her team creatively at every level. We feel so lucky to be her chosen partners for branded and can’t wait to do more great work together.”
In addition to directing branded projects for Nissan and Disney, Davis recently served as writer and consulting producer for The First Lady on Showtime, starring Viola Davis, Gillian Anderson, and Michelle Pfieffer. Davis also directed and co-executive produced HBO’s A Black Lady Sketch Show, where she directed the entirety of season 1 and received two Emmy nominations for her work.
Davis served as the pilot and finale director for season 1 of Lena Waithe’s Boomerang. Davis’ work was so integral to the series, she was made showrunner and executive producer for season 2, writing and directing half of the season’s episodes. Dime’s additional television credits include Amazon’s Modern Love, The Chi, and ABC’s acclaimed and Emmy-winning Abbott Elementary starring Quinta Brunson and Sheryl Lee Ralph.
Merman’s advertising and branded division has offices in Los Angeles, New York and London, Its noted advertising work include campaigns for Guinness, British Airways, Facebook, Dove, and Captain Morgan, as well as branded content series and collaborations for Homegoods, IBM, and Xfinity. Merman Television has won multiple accolades including three BAFTAs and multiple Emmy and RTS nominations.
Terry Hines & Associates Acquires Creative Studio Modern Logic
Entertainment agency network Terry Hines & Associates (THA) has acquired design-driven creative content studio Modern Logic. The acquisition--financial terms of which were not disclosed--significantly expands Terry Hines & Associates’ capabilities as a full-service marketing agency, offering clients access to high-caliber creative strategy and execution across the entire marketing ecosystem. Modern Logic joins a broader collective of specialized agencies within Terry Hines & Associates network that includes the entertainment digital marketing and social media agency Homebrew; out-of-home, digital, and print services company THA|Create; and MAKR, the live event and experiential shop as well as sister agency The MRKT Co. Together, these agencies form a powerful end-to-end platform capable of solving complex brand challenges with creativity, scale, and precision. “Modern Logic represents the kind of creative excellence and cultural relevance we’ve always strived to deliver to clients,” said Grant Nemirow, chairman of Terry Hines & Associates. “We’re also excited to have Erica Coates leading Modern Logic as CEO, working to expand its capabilities and reach. Their collective talent, taste, and track record elevate our entire organization and further solidify THA as a modern, full-service marketing solution for the world’s most ambitious brands.” Modern Logic’s creative acumen is reflected in its winning the Grand Prix Titanium Award at the Cannes Lions International Festival of Creativity in 2024 for its culture-defining collaboration with Wieden+Kennedy on DoorDash’s “DoorDash All The Ads.” The studio has kept that momentum going throughout 2025 with high-profile, headline-grabbing projects for Epic Games and the launch of... Read More