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    Home » Doreen Fox Named VP, Group Creative Director At 22squared

    Doreen Fox Named VP, Group Creative Director At 22squared

    By SHOOTTuesday, January 4, 2022Updated:Tuesday, May 14, 2024No Comments3257 Views
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    Doreen Fox
    ATLANTA --

    22squared has brought Doreen Fox aboard as VP, group creative director. Fox will help lead creative for the company’s AdventHealth client as well as expand the creative team beyond Atlanta and Tampa. Fox will report to chief creative officer Matt O’Rourke and SVP, executive creative director Mindy Adams.

    Fox is a 22-year Ogilvy veteran where she most recently served as creative director. An award-winning creative director and native New Yorker, Fox joins 22squared with a pedigree of leading work for clients including American Express, Kotex, Siemens, Pitney Bowes, and IBM. At Ogilvy, Fox perfected her skill at helping brands find innovative ways to tell stories about not only what they do but why they matter.

    “Doreen has a long history of making work that’s impossible to ignore, both in unexpected ways and places,” said O’Rourke. “We wanted a creative leader who can guide breakthrough work towards meaningful change but also be equally committed to nurturing creative talent.”

    Fox fills a position previously held by ECD Adams, who was promoted in December 2020.

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    Category:News
    Tags:22squaredDoreen FoxMatt O'RourkeMindy Adams



    Review: Writer-Director Ian Tuason Makes Feature Debut With “Undertone”

    Friday, March 13, 2026
    This image released by A24 shows Nina Kiri in a scene from "Undertone." (Dustin Rabin/A24 via AP)

    Writer-director Ian Tuason's feature debut, the sonic-driven horror "Undertone," has, at least at the outset, an appealingly stripped-down quality. The 30-something Evy Babic (Nina Kiri) lives with her dying, comatose mother (Michèle Duquet). The movie never leaves their small, two-story home. Upstairs, Evy's mother lies wordlessly in a bed. Downstairs, Evy, at 3 a.m. puts on headphones, sits in front of a microphone and calls up her paranormal podcast co-host Justin (Adam DiMarco's voice) to talk "all things creepy." It's a testament to Tuason's evident filmmaking talent that, with these bare bones, "Undertone" swells into a gripping and unsettling experience. This is a movie that summons many of its scares with a sudden boost in audio levels, the thunderous tick of a clock or the scream of … a tea kettle. It's even rated "R" not for bloodcurdling violence or satanic ghouls but, simply, "language." It's these subtle qualities that make "Undertone" a spare but deftly dense film and Tuason a filmmaker to watch. It's the movie's disappointing second half, though, that breaks its quiet spell. After conjuring a tapestry of tension through narrative drips, as well as literal ones, Tuason throws in the whole kitchen sink, drowning out "Undertone" with a cacophony of genre cliches. Ancient Christian lore is invoked, as are children's lullabies, and the riveting nuance of "Undertone" slips away in all the feedback. "I want it to be over," Evy tells Justin. "Is that a bad thing to say?" Evy's mother hasn't eaten in two days, and her emotional exhaustion is clear when she first connects with her London-based co-host. You might here be wondering if the movie digs into this guilt, but "Undertone" is better at leaving carefully placed clues than following... Read More

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