Saatchi & Saatchi LA has brought Fabio Costa and Dwayne Koh on board as executive creative director and digital exec creative director, respectively. Both will report to CCO Jason Schragger.
Previously, Costa was executive creative director at TBWAChiatDay where he worked with brands including adidas, Netflix, The Walt Disney Company, The Grammys, and Miller Lite. He has spearheaded a digital renaissance at The Martin Agency, creating buzz-worthy work for GEICO, BF Goodrich, Mentos and the John F. Kennedy Library Museum. He has also led all of global communication efforts for Louis Vuitton, where he was credited for extending and adding an experiential story-telling component to the celebrities campaign.
Prior to that and after almost a decade at BBDO Brazil, Costa moved to Canada as a creative director for Blast Radius and created work for Nike, Procter and Gamble, American Stock Exchange, MINI and BMW Canada. He then headed south to San Francisco where he worked for TBWACutwater and applied his storytelling to such brands as Ubisoft, Ray-Ban, Nvidia, and Motorola.
Costa said of Saatchi, “Having the chance to shape the work, and the future of an agency with such an incredible legacy is a once in a lifetime opportunity. We’re excited at the possibilities to break into new creative explorations by using data and its insights to power personalized experiences. Consumers expect tailored brand interactions and together, we can use creativity and technology to make that a reality.”
Meanwhile Koh joins Saatchi LA from AKQA San Francisco where he was the lead global campaign and digital platforms creative on the Levi’s, Jordan and Visa brands, combining brand-building with digital retail initiatives.
Throughout his career, Koh has led marketing initiatives for global clients such as Absolut, adidas Originals/Neo, Coach, Converse, Cisco, General Electric, Google, Lee Jeans and Vans. His work has been recognized at major award festivals, most recently at the Cannes Lions festival in 2015, were he took home Gold, Silver and Bronze awards for the Jordan brand. Koh is also a frequent participant on the industry speaker circuit and has been a juror at international award shows such as Longxi Festivals, China 4A’s and the One Show.
“We are at the pinnacle of change in the advertising world, and I believe that Saatchi LA is at the forefront of digital initiatives that will help push the needle in the industry,” said Koh. “How could I not want to play a part in it. I’m truly looking forward to working with Jason and the team to experiment with how we’ll bring those technologies to adland.”
