DAVID Miami has named Edgard Gianesi as its chief creative officer.
Affectionately known as Ed, he has a long history with DAVID, having worked for the agency since 2015. Most recently, Gianesi served as the executive creative director of DAVID’s São Paulo office, where he led his team to winning over 25 Cannes Lions, among other honors from The One Show, D&AD, and Clio, for brands like Coca-Cola, Burger King, and Faber-Castell. Gianesi now takes over from Rafa Donato, who held the position of chief creative officer at DAVID Miami for the past three years and was recently named CCO of Ogilvy Brazil.
“After years of doing world-class work for brands in Brazil and the UK, Ed will continue helping our clients in the U.S. and from one of our most iconic offices,” said Pancho Cassis, global CCO of DAVID.
Carolina Vieira, managing director of DAVID Miami, added “Ed has a history with DAVID, an agency that highly values its talents and takes pride in seeing them evolve within the network’s structure. Moreover, he brings the experience of working with international clients and brands seeking creative excellence as a business differentiator, poised to make an impact in the U.S. market. A warm welcome from our entire Miami team to Ed.”
Gianesi, a professional with a copywriting background, has built his career working for various global brands. Before joining DAVID, Gianesi served five years as global creative director at Lowe UK for Unilever (Knorr, Persil, Becel, Signal), Cadillac, and many other brands.
“DAVID Miami has an incredible track record, and leading this team is a source of pride and a challenge for any creative professional. My goal is to maintain the excellence achieved over the years and keep DAVID Miami at the forefront as one of the most relevant agencies in the world,” said Gianesi.
DAVID Miami has been working with new clients including Google, Netflix, and Pennington. Besides Miami, the DAVID network has five more offices worldwide in São Paulo, Buenos Aires, Madrid, Bogotá and New York, with talent from over 25 nationalities.
Review: Director Morgan Neville’s “Piece by Piece”
A movie documentary that uses only Lego pieces might seem an unconventional choice. When that documentary is about renowned musician-producer Pharrell Williams, it's actually sort of on-brand.
"Piece by Piece" is a bright, clever song-filled biopic that pretends it's a behind-the-scenes documentary using small plastic bricks, angles and curves to celebrate an artist known for his quirky soul. It is deep and surreal and often adorable. Is it high concept or low? Like Williams, it's a bit of both.
Director Morgan Neville — who has gotten more and more experimental exploring other celebrity lives like Fred Rogers in "Won't You Be My Neighbor?,""Roadrunner: A Film About Anthony Bourdain" and "Steve! (Martin): A Documentary in Two Pieces" — this time uses real interviews but masks them under little Lego figurines with animated faces. Call this one a documentary in a million pieces.
The filmmakers try to explain their device — "What if nothing is real? What if life is like a Lego set?" Williams says at the beginning — but it's very tenuous. Just submit and enjoy the ride of a poor kid from Virginia Beach, Virginia, who rose to dominate music and become a creative director at Louis Vuitton.
Williams, by his own admission, is a little detached, a little odd. Music triggers colors in his brain — he has synesthesia, beautifully portrayed here — and it's his forward-looking musical brain that will make him a star, first as part of the producing team The Neptunes and then as an in-demand solo producer and songwriter.
There are highs and lows and then highs again. A verse Williams wrote for "Rump Shaker" by Wreckx-N-Effect when he was making a living selling beats would lead to superstars demanding to work with him and partner... Read More