Editorial, finishing, and VFX studio Uppercut has brought editor Ben McCambridge aboard its growing Los Angeles team.
Among his credits is the manifesto for barbering and styling tools company Andis, Create Your Way. The film thoughtfully elevates the ethos of the brand, fueled by expression, curiosity, and creativity. His edit for Lyft in It All Started With A Bike beautifully illustrates the company’s partnership with LeBron James and Uninterrupted to provide bikeshare access to teenagers across the country.
Also counted among McCambridge’s best work are the powerful Veterans for Gun Reform; an over-the-top comedy-meets-action spot for Jack In The Box; and the National Geographic film out of 72andSunny, Nujeen, which follows a Syrian refugee as she relives her journey to safety and her dream of a path to the stars. McCambridge has also cut for such clients as Halo Top, Facebook, Starbucks, Dockers, VICE and Smirnoff. Prior to joining Uppercut, McCambridge had most recently been with Cut+Run.
“I have always been drawn to editing in order to bring order to chaos,” said McCambridge. “That has never changed. Whether it’s a well-told joke or the ability to tap into the emotional vein of a story in a visceral way and move it forward… I love the projects that allow me to learn something about the world and, in the process, something about myself. I can’t wait to do more of this with the amazing crew at Uppercut.”
“Ben’s extreme skill is in his restrained approach and his knack for finding the emotion in the quiet,” said Lisa Houck, managing director of Uppercut. “His depth of understanding of his craft, and of storytelling itself, is what makes us so thrilled to have him onboard.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More