Arcade Edit has brought editor Kevin Zimmerman aboard its roster. Zimmerman is available to edit nationwide while based out of Arcade’s L.A. shop. Zimmerman, known for his focus on bringing narratives to life through humor, has contributed his comedic storytelling to projects for brands including Cottonelle, DoorDash, Microsoft, Miller Lite and Sprite.
“Having worked with Kevin previously in the postproduction realm, I knew what he was capable of bringing to the table,” noted Arcade EP Crissy DeSimone. “His comedic body of work speaks to a large part of what Arcade is known for and I’m really excited to have the opportunity to collaborate with him again.”
Zimmerman joins Arcade as a long-time friend and collaborator of DeSimone, previously working together at postproduction house, NO6. With a master’s degree in cinematography, Zimmerman found himself in the right place at the right time for an unexpected career in editing. After working for multiple postproduction companies–most recently at Cartel–Zimmerman had the craft of editing become second nature as he now has taken advantage of the opportunity to rejoin DeSimone at Arcade.
“As an editor focused on comedy, I was looking for a home that shared similar approaches in that sense of the storytelling space,” shared Zimmerman. “When comparing Arcade’s work to that of my own, there was an effortless synergy that made a lot of sense and it just felt like the perfect fit.”
In collaboration with advertising agency FCB, Zimmerman recently wrapped two campaigns for Cottonelle and Poise, bringing his infectious humor to what most would call, difficult to market products.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More