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    Home » Editor’s Note: Coming Monday, April 4–SHOOT’s Spring Directors Series>e.dition

    Editor’s Note: Coming Monday, April 4–SHOOT’s Spring Directors Series>e.dition

    By SHOOTThursday, March 31, 2016Updated:Tuesday, May 14, 2024No Comments2682 Views
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    --

    SHOOTonline will publish a Special Directors>e.dition on Monday, April 4, that will contain the entire Directors Series section from SHOOT’s April print issue (including extended versions of some stories).

    The lineup of Director Profiles includes three of this year’s DGA Award winners: Alejandro G. Iñárritu who topped the feature film category with The Revenant; Matthew Heineman who earned best documentary distinction for Cartel Land; and Andreas Nilsson of Biscuit Filmworks who won the commercials competition with “Emily’s Oz” for Comcast/Xfinity, “Dad Song” for Old Spice and “Time Upon A Once” for GE. Also in the mix are Sophie Muller of Wondros and Tricia Brock of the recently launched Hey Wonderful, part of the RSA family of companies. Muller and Brock have made a major splash with ambitious longer form branded content. Muller helmed a four-minute live music video/spot for Target which aired during February’s Grammy Awards telecast on CBS while Brock directed the eight-episode Nike online series Margot v. Lily.

    Rounding out our roster of profiles are two duos who have made their mark in features and spots: Daniels of production house PRETTYBIRD; and Anthony and Joe Russo, aka the Russo brothers, who are partnered in their own commercials/branded content production company Bullitt. Consisting of Daniel Kwan and Daniel Scheinert, Daniels recently won the U.S. Dramatic Directing Award at the Sundance Film Festival for Swiss Army Man, which marked their feature filmmaking debut. Anthony and Joe Russo’s recent endeavors include a couple of Super Bowl commercials as well as the upcoming Captain America: Civil War, looming as another potential Marvel/Disney box office blockbuster.

    Meanwhile our lineup of promising, up-and-coming directorial talent includes: a London advertising agency creative director who recently made his directing debut with a short film; a production designer/art director whose first feature as a director recently made its world premiere at the SXSW  Film Festival; a Paris-based duo whose experimental work has opened up doors in the ad sector, as well as a new commercial/branded content production house affiliation in the U.S.; a feature filmmaker who just forayed for the first time into commercials with a campaign that broke on the Super Bowl telecast; and a Portland, Ore.-based agency creative director who’s successfully diversified into directing and is looking to further broaden his spotmaking/branded entertainment reach.

    And then in our Cinematographers & Cameras Series, we will meet a trio of DPs: a three-time Oscar winner; the recent recipient of his first ASC Award; and a three-time Film Independent Spirit Award nominee for Best Cinematography.

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    Category:News
    Tags:Alejandro G. IñárrituDanielsDirectors SeriesMatthew HeinemanSophie Muller



    A “Masters” Class In Branding and Fashion

    Saturday, April 11, 2026

    If the world of high fashion has Fashion Week in Milan, with sleek models dressed in avant-garde looks strutting down the runways, then the golf world has the Masters, where players bound down verdant green fairways in azalea-inspired polos, exotic bird prints, the yellows of jasmine and the pinks of the dogwoods.

    Over the last few years, golf apparel companies have begun treating the first full week of April as their moment to shine, unveiling lineups of Masters-inspired drops they hope can capture the attention of those focused on the season's first major.

    The surf-style company Johnnie-O, for example, dips into the Deep South with its classic, understated Azalea Collection. Rhobak likewise offers an Azalea Collection, though with bold flower patterns designed to invoke the feel of being on the grounds of Augusta National. Malbon Golf, meanwhile, offers a "Birds of Georgia" set featuring images of those typically found about the course.

    Yet none of them carry the iconic Masters logo. Or reference Amen Corner. Or use the words "Green Jacket."

    All of those are trademarked by the club — three of nearly 100 trademarks on file — and force outside apparel companies to creatively build their connections to both the tournament and Augusta National without infringing on their intellectual property.

    "Makers of products for mass market dream of becoming a supplier to Walmart. Likewise, high-end brands salivate at the idea of winning a mandate from the Masters," said John Sabino, author of "The Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club." "Apparel companies want to tap into the Masters' high-quality association and leverage the club's exalted brand."

    Yet tapping into that association is... Read More

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