Eight high-scoring entries in The One Show 2022 have been named finalists for the One Show CMO Pencil award, honoring the marketer behind the work that had the most impact on a brand’s business from the past year.
Finalists for this year’s One Show CMO Pencil are:
- AB InBev Michelob ULTRA for “Save it See it” by GUT São Paulo
- Dole Sunshine Company and Ananas Anam for “Piñatex” by L&C New York
- Google for “Black-Owned Friday” by BBH USA New York
- Google for “Real Tone” (in house)
- Heineken for “Shutter Ads” by Publicis Italy Milan
- House of Lapland for “Salla 2032” by Africa São Paulo
- Unilever for “Degree Inclusive” by Wunderman Thompson Argentina Buenos Aires
- Walmart for “Bedtime Stories” by FCB Chicago
“These eight amazing pieces of work are among the highest scoring entries in The One Show 2022,” said Kevin Swanepoel, CEO, The One Club. “We look forward to seeing which CMO will be honored this year for the work that takes an innovative, bold stance, and has the greatest positive impact on a brand and its bottom line,”
The honor is unique for The One Show in that all of its other awards are given to agency or brand creative teams, whereas the CMO Pencil is presented to the individual at the brand responsible for recognizing and shepherding great work to life.
Judging the CMO Pencil finalists will be a jury of leading brand-side marketers:
- Kofi Amoo-Gottfried, CMO, DoorDash
- Peggy Ang, CMO, SVP of marketing, LG Electronics
- Bruno Cardinali, former CMO, Popeye’s
- Rankin Carroll, chief brand & content officer, Mars Wrigley
- Morgan Flatley, global CMO, McDonald’s
- Jessica Klodnicki, CMO, Skullcandy
- Fernando Machado, CMO, Activision
- Kenny Mitchell, CMO, Snap
- David Rubin, CMO, The New York Times
- Michelle St. Jacques, CMO, Molson Coors
- Doug Scott, CMO, EVP, international, Twitch
- Deborah Wahl, global CMO, General Motors
In accordance with The One Show judging rules, jury members abstain from voting on work done for or by their own company.
The jury will review the finalists and select the CMO responsible for the one piece of work they feel had the greatest impact on moving a brand forward. The winning CMO will be presented with the award on stage at The One Show awards ceremony, taking place at the conclusion of Creative Week 2022 on May 20 at Cipriani Wall Street in New York.
Past CMO Pencil winners are Raja Rajamannar, chief marketing & communications officer and president, healthcare business at Mastercard for “True Name,” created by McCann New York; Kathleen Hall, chief brand officer, Microsoft for Xbox’s “Changing the Game” also by McCann New York; David Rubin at The New York Times for “Truth is Worth It” from Droga5 New York; and Stephen Tisdale, CMO, State Street Global Advisors for “Fearless Girl,” by McCann New York.
Tilda Swinton Explores Assisted Suicide In Pedro Almodóvar’s 1st English-Language Feature
Although "The Room Next Door" is Pedro Almodóvar's first English-language feature, Tilda Swinton notes that he's never written in a language that anyone else truly speaks.
"He writes in Pedro language, and here he is making another film in another version of Pedro language, which just happens to sound a little bit like English," Swinton said.
Set in New York, Swinton stars as Martha, a terminally ill woman who chooses to end her life on her own terms. After reconnecting with her friend Ingrid, played by Julianne Moore, Martha persuades her to stay and keep her company before she goes through with her decision.
Beyond the film's narrative, Swinton said she believes individuals should have a say in their own living and dying. She acknowledges that she has personally witnessed a friend's compassionate departure.
"In my own life I had the great good fortune to be asked by someone in Martha's position to be his Ingrid (Julianne Moore)," Swinton said.
She said that experience shaped her attitude about life and death: "Not only my capacity to be witness to other people in that situation, but my own living and my own dying."
Swinton spoke about "The Room Next Door," Almodóvar and he idea of letting people die on their own terms. Remarks have been edited for clarity and brevity.
Q: Tackling that role, what was the challenge to get into the character?
SWINTON: I felt really blessed by the opportunity. So many of us have been in the situation Julianne Moore's character finds herself in, being asked to be the witness of someone who is dying. Whether that wanting to orchestrate their own dismount or not, to be in that position to be a witness is something that I've been... Read More