Australian filmmaker Husein Alićajić has joined Eleanor–the L.A.-based shop headed by president Sophie Gold–for representation in the U.S. across commercial and branded projects. Alićajić is known for visually graphic commercial work that blends comedy, cinematic craft, and technology-led storytelling.
Comfortable moving between humor and high-concept tech, Alićajić has embraced an approach which remains grounded in structure and tone, making complex worlds feel accessible and brand-forward. Born in Sydney to Bosnian and Scottish parents and now based in Los Angeles, Alićajić has work that span commercials, film, television, and immersive formats. In advertising, he has built a reputation as a trusted partner for global brands, including long-running work within the Samsung ecosystem. His commercial work has been recognized by Cannes Lions, New York Festivals, Clio, and Ciclope, and he has been honored for three consecutive years by the Australian Directors’ Guild.
Prior to joining Eleanor, Alićajić was handled for U.S. representation by production companies Committee LA and earlier Picrow. He also earned distinction as a finalist in the AICP/DGA Commercial Directors Diversity Program (CDDP).
Alongside his commercial practice, Alićajić maintains a focused narrative voice. His short film Beginnings won the Dendy Award at the Sydney Film Festival and received nominations from the AACTA and IF Awards. He was later awarded Best Direction in an Online Drama Series at the ADG Awards for the pilot of One Sided, reflecting his command of long-form storytelling.
He is currently developing projects across film and immersive formats, including the psychological thriller Sweet Sixteen, the docu-series Fail Better, and YAWN, a large-scale multi-channel installation exploring human connection. Across all formats, his work shares a consistent interest in systems, behavior, and transformation.
“I’m thrilled to join a company that genuinely champions unique voices,” said Alićajić. “From the roster to the production team, the creative standard is incredibly high, and it feels like a natural home for the work I want to make. I’m excited for what’s ahead.”
Gold said, “Husein brings a rare combination of visual discipline and conceptual thinking. He moves seamlessly between comedy and technology-driven storytelling, always with a strong graphic sensibility and control of tone. That range makes him an exciting partner for brands.”