Hira Mohibullah has moved to the North American market, becoming executive creative director at VMLY&R based in Kansas City. She formerly served as ECD at BBDO Pakistan. Mohibullah now joins the senior ranks of VMLY&R’s U.S. creative team and report to John Godsey, chief creative officer, North America.
Mohibullah spent six years moving up the ladder to ECD at BBDO Pakistan where she worked on such accounts as Unilever, 7UP, Frito-Lay and UNWomen Pakistan. In her time at BBDO, Mohibullah’s leadership was instrumental in elevating the agency’s reputation into worldwide circles. Mohibullah has won over 215 international awards, including Cannes Lions, D&AD and Clio honors, receiving international acclaim for campaigns that have driven social progress such as changing legislation around child marriages, reducing child-burn incidents by 50% and supporting the reunion of missing children with their families.
“With her award-winning creative talent, wide-ranging experience, as well as strong design thinking, I am confident Hira will deliver exceptional approaches and solutions for our clients and continue to push creative momentum for the agency,” said Godsey.
Mohibullah is celebrated for her advocacy of gender balance in the workplace. She has leveraged the power of advertising to impact positive social change in Pakistan, with a special focus on women’s empowerment. A mother of two, she has helped set up a daycare at two of her previous workplaces, enabling more mothers to join and remain in the workforce.
“VMLY&R boasts of a phenomenal body of work that’s powered by human connection and I’m absolutely thrilled to have the opportunity to drive that vision forward,” Mohibullah said.
Over her 12-year career, Mohibullah has also worked at agencies including Ogilvy and Leo Burnett and brings 10-year beverage experience on brands including Coca-Cola and PepsiCo.
Additional accolades include Cannes Lions See It Be It alumnus, Creative LIAisons mentor and TEDx speaker. She has also served on juries for such competitions as Cannes Lions, D&AD, Clio, New York Festivals, Young Guns and ADSTARS.
