The-Artery has brought executive producer Nick Haynes aboard its NYC studio.
Formerly EP at Carbon NY and at MPC prior to that, Haynes throughout his career has focused on building facilities, growing and managing teams, and producing jobs for world-class brands including Johnson & Johnson, Guinness and Converse. His most notable work includes the Guinness “Basketball” and “Empty Chair” spots for director Noam Murro, Tiffany & Co.’s “Believe in Dreams” for The Hunger Games director Francis Lawrence, the Shadow of War game spot for director Neil Huxley, and most recently a spot for Samsung with director Henry Hobson entitled “Open up Your World.”
The-Artery’s campaign work includes a series of spots for Sodastream featuring Snoop Dogg, multiple recurring holiday campaigns for David Yurman, a brand campaign for Fiverr tallying up well over 1.1 million YouTube views, and multiple projects with longtime automobile partner Mercedes-Benz for Merkley. In addition, the studio most recently partnered with the Alliance of Safe Online Pharmacies to create the Danny Trejo led PSA titled “Bad Meds.”
Since its formation, The-Artery has evolved from a boutique to a comprehensive studio covering production, post, VFX, color, VR, sound design and more across advertising, film, TV, music videos, and gaming. Haynes brings over 20 years of experience to his new role, including his aforementioned work at Carbon as well as being the general manager/EP at Absolute Post, where he supervised sales and helped to grow its New York office. Prior to that, Haynes’ half a decade tenure at The Mill saw him holding a range of production and management positions as well as playing an instrumental role in launching its first U.S. office.
Haynes’ addition will help further balance The-Artery’s process of creating strong commercial work while it continues expanding its horizons further into the feature film space, underscored by its work on the current hit horror film Smile (director Parker Finn) which just surpassed $200 million in global box office.
Haynes has been a longtime admirer of The-Artery, its founder/CCO Vico Sharabini and EP/managing director Deborah Sullivan.
Sullivan said of Haynes, “We’ve been fortunate to have worked together in the past, so we have a good sense of shared work ethic, aspirational creative sensibilities, and a collaborative viewpoint as to the importance of developing and nurturing a strong creative environment. Nick’s background in VFX, design, experience, and tech-driven projects also sits quite comfortably within our current client collaborations, and his expertise across the board is unique in that he’s touched on all these categories and can provide immense insight and leadership to our growing team.”
