Based on point totals for wins in The One Show 2024 announced last week during Creative Week in New York, FCB New York is the world’s top agency in The One Show 2024 Global Creative Rankings.
FCB New York earned the honor by winning 14 Gold Pencils and three Best of Disciplines. Rethink Toronto came out as the leading independent agency, taking home eight Golds and two Best of Disciplines.
Highlights of The One Show 2024 Global Creative Rankings are as follows:
Agency Rankings
- 1. FCB New York
- 2. Rethink Toronto
- 3. McCann New York
- 4. Marcel Paris
- 5. TBWA\Media Arts Lab Los Angeles
- 6. FCB Chicago
- 7. Ogilvy PR New York
- 7. Publicis Conseil Paris
- 9. Dentsu Inc. Tokyo
- 10. FCB Canada Toronto
Independent Agency Rankings
- 1. Rethink Toronto
- 2. Serviceplan Germany Munich
- 3. Wieden+Kennedy Portland
Design Firm Rankings
- 1. King Henry Studios London
- 2. T-Change Design Studio Nanjing
- 3. Bedow Stockholm
Brand-Side Agency Rankings
- 1. Apple Marcom Cupertino
- 2. Superette San Francisco
- 3. Google Brand Studio San Francisco
Brand Parent Company Rankings
- 1. AB InBev
- 2. Kraft Heinz
- 3. Unilever
Brand Rankings
- 1. Michelob ULTRA
- 2. Apple
- 3. Orange
Non-Profit Client Rankings
- 1. Digital Public Library of America
- 2. Solar Impulse
- 3. Minderoo Foundation
Production Company Rankings
- 1. Helo West Hollywood
- 2. Smuggler
- 3. Suneeva Toronto
Music & Sound Company Rankings
- 1. Citizen Music New York/Los Angeles
- 2. DaHouse Audio Los Angeles
- 3. Field Day Sound Portland
Agency Network Rankings
- 1. FCB
- 2. Ogilvy Group
- 3. McCann Worldgroup
Independent Agency Network Rankings
- 1. Rethink
- 2. Wieden+Kennedy
- 3. Serviceplan Group
Agency Holding Company Rankings
- 1. Interpublic Group
- 2. WPP
- 3. Publicis Groupe
Highest Ranked Work
- 1. “Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA
- 2. “WoMen’s Football” by Marcel Paris with Les Artisans du Film Paris and Prodigious Paris for Orange
- 3. “ADLaM” by McCann New York for Microsoft
Country Rankings
- 1. United States
- 2. Canada
- 3. France
- 4. United Kingdom
- 5. Australia
Region Rankings
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Latin America
- 5. Middle East & Africa
The One Show 2024 Regional Agencies of the Year are as follows
- Asia Pacific Agency of the Year: Dentsu Inc. Tokyo
- Europe Agency of the Year: Marcel Paris
- Latin America Agency of the Year (tie): VML Colombia Bogotá; Grey Colombia Bogotá
- Middle East & Africa Agency of the Year: Ogilvy South Africa Cape Town
- North America Agency of the Year: FCB New York
The One Show 2024 Global Creative Rankings methodology
Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion Pencil 90, CMO Pencil 90, SDG Pencil 90, Green Pencil 90, Penta Pencil 150, Best of Discipline 90, Best of Non-Profit 90, and Best of Show 135.
In order to receive points for the agency rankings, an agency must be credited under the Primary Agency listing on the specific award win, and must be credited under one of these credit types: Agency, Digital Agency, Media Agency, or PR/Marketing Agency. When multiple agencies meet the above requirements on the same award win, the points for that win are divided equally among those agencies.
If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings.
All One Show 2024 Gold, Silver, Bronze Pencil and Merit winners were announced last week during Creative Week in New York. A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
Music Biopics Get Creative At Toronto Film Festival
Many of the expected conventions of music biopics are present in "Piece by Piece," about the producer-turned-pop star Pharrell Williams, and "Better Man," about the British singer Robbie Williams. There's the young artist's urge to break through, fallow creative periods and regrettable chapters of fame-addled excess. But there are a few, little differences. In "Piece by Piece," Pharrell is a Lego. And in "Better Man," Williams is played by a CGI monkey. If the music biopic can sometimes feel a little stale in format, these two movies, both premiering this week at the Toronto International Film Festival, attempt novel remixes. In each film, each Williams recounts his life story as a narrator. But their on-screen selves aren't movie stars who studied to get a part just right, but computer-generated animations living out real superstar fantasies. While neither Williams has much in common as a musician, neither has had a very traditional career. Their films became reflections of their individuality, and, maybe, a way to distinguish themselves in the crowded field of music biopics like "Bohemian Rhapsody" and "Rocketman." "This is about being who you are, even if it's not something that can be put in a box," Pharrell said in an interview Tuesday alongside director Morgan Neville. Also next to Pharrell: A two-foot-tall Lego sculpture of himself, which was later in the day brought to the film's premiere and given its own seat in the crowd. The experience watching the crowd-pleasing "Piece by Piece," which Focus Features will release Oct. 11, can be pleasantly discombobulating. A wide spectrum of things you never expected to see in Lego form are animated. Virginia Beach (where Pharrell grew up). An album of Stevie Wonder's "Songs in the Key of Life."... Read More