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    Home » FCB New York Tops The One Show Tally With 14 Gold Pencils

    FCB New York Tops The One Show Tally With 14 Gold Pencils

    By SHOOTThursday, May 16, 2024Updated:Sunday, July 7, 2024No Comments1027 Views
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    "Dreamcaster" from FCB NY for AB InBev and Michelob Ultra won 13 Gold Pencils at The One Show
    NEW YORK (AP) --

    FCB New York topped the list of winners from 50 countries in The One Show 2024, taking home 14 Gold Pencils.

    Announcement of Pencil and Merit winners was made in advance of tomorrow night’s (5/17) conclusion of Creative Week 2024 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.

    Thirteen of FCB New York’s Gold Pencil wins were for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA, working with 456 Studios New York, making it the entry with the most Golds this year.  Three Golds each were in Experiential & Immersive and Radio & Audio-First, two in Interactive & Mobile Craft, and one each in Branded Entertainment, Creative Use of Technology, Integrated/Omnichannel, Moving Image Craft & Production, and Music & Sound Craft.  

    TBWA\Media Arts Lab Los Angeles picked up 11 Gold Pencils, with seven coming for Apple’s “Fuzzy Feelings,” including two each in Branded Entertainment and Design.  

    Marcel Paris was awarded 10 Golds working with Les Artisans du Film Paris and Prodigious Paris for “WoMen’s Football” on behalf of Orange. They include three in Film & Video, and two in Branded Entertainment. 

    With eight One Show 2024 Gold Pencil wins was Ogilvy PR New York, all for “Michael CeraVe” on behalf of CeraVe.  Two each were in Direct Marketing and Social Media, and one each in Branded Entertainment, Health & Wellness, Integrated/Omnichannel, and Public Relations.

    Rethink Toronto also won eight Golds, including four for Kraft Heinz’s “Heinz Ketchup Fraud” (two in Print & Promotional, one each in Direct Marketing and Out of Home), and three for “Coors Lights Out” on behalf of Coors Light, one each in Out of Home, Print & Promotional, and Social Media.

    Seven Gold Pencils–including three in Design–were awarded to McCann New York, all for Microsoft’s “ADLaM”.

    Also winning seven Golds was Wieden+Kennedy Portland, all for DoorDash’s “DoorDash-All-The-Ads.”  Five of the Golds were with Superette San Francisco, Lord Danger Los Angeles and Modern Logic Los Angeles (two each in Film & Video and Integrated / Omnichannel, one in Direct Marketing), and two were with Superette San Francisco, the creative studio at DoorDash, both in Social Media.  

    The showcase of all One Show 2024 Pencil winners can be viewed here.

    A total of 20,038 pieces from 65 countries were entered in The One Show 2024.  Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits. 

    The One Show 2024 Global Creative Rankings will be announced on May 24.

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    Category:News
    Tags:FCB New YorkMarcel ParisTBWA\Media Arts LabTBWAMedia Arts LabThe One Show



    To Tell Her Story In A Groundbreaking Documentary, Marlee Matlin Reached Out To First-Time Director Shoshannah Stern

    Friday, June 20, 2025

    When American Masters approached Marlee Matlin about doing a documentary, Matlin had one name in mind to direct: Shoshannah Stern.

    Like Matlin, Stern is deaf. She also hadn't directed before. But Matlin, who herself became the first deaf person in the Directors Guild of America just a few years ago, was certain she was up to the task.

    The resulting film, "Marlee Matlin: Not Alone Anymore" is an intimate look at her life: Growing up in a hearing family; winning the best actress Oscar at 21 for her first movie role in "Children of a Lesser God," which film critic Rex Reed at the time called a "pity vote"; what she's described as an abusive romantic relationship with her co-star, the late William Hurt, which he denied; getting sober; and her experiences in an industry not equipped to accommodate deaf actors.

    It's also an evocative portal into the world of the deaf community that uses groundbreaking techniques and sound design to put American Sign Language (ASL) and visual communication first. The film opens in select theaters Friday.

    While Matlin told much of her story in the memoir "I'll Scream Later," on some level it wasn't a completely satisfactory experience. Before the #MeToo movement, its revelations were not treated entirely seriously in the media. But a documentary also provided an opportunity.

    "We communicate visually," she said.

    Matlin and Stern spoke though translators about the "CODA" effect, making the doc on their terms, and why they hope Reed sees this film. Remarks have been edited for clarity and brevity.

    Q: Shoshanna, what was your approach?

    STERN: I had never seen a deaf person direct an episode of TV or film. Never. I thought, what does that even... Read More

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