Production company Fela has added photographer and director William Ukoh to its diverse roster of talent for commercial motion and stills representation in the U.S. and Canada. This marks his first U.S. representation in commercials. He had previous been repped in Canada via Rodeo Productions.
Ukoh’s work is deeply influenced by his Nigerian background, expressed through a vivid palette of rich color, layered textures, and rhythmic movement that reflect his cultural heritage. The multidisciplinary artist works across photography, film, installation, and design.
A natural storyteller, cultural historian, and provocateur, Ukoh challenges viewers to reconsider familiar ideas through a contemporary cinematic lens. His work has attracted global brands including Adidas, Canada Goose, Holt Renfrew, Eadem, and Puma, as well as publications including Vogue and GQ.
Ukoh moved from Nigeria to Toronto at age 17 to attend college, initially studying computer science before realizing his true passion lay in the visual arts. He graduated from Toronto Metropolitan University’s film school and eventually found his way into the commercial space for both photography and branded film content.
“William brings a perspective that feels culturally specific and globally relevant, which is something we’re always looking for in the artists we represent,” said Taj Critchlow, founder of Fela, which is based in Toronto and L.A. “What’s exciting is how that point of view extends beyond photography and directing into installation and furniture design, and how consistently he applies his ideas across different formats. That versatility makes him a natural fit for the kind of work we’re building.”
“I immediately felt a sense of belonging at Fela,” said Ukoh. ”Beyond the great work that they do, they provide a real sense of community and a network of support. I’m looking forward to growing our relationship through collaborations with clients and making standout work.”
