Chelsea Lupkin, a prolific writer and director of independent films, has signed with Greenpoint Pictures for her first career representation in commercials and branded content. Lupkin’s body of work has been featured in Indiewire, Fangoria, The Hollywood Reporter, SYFY WIRE, io9, Bloody Disgusting, and PopHorror.
Lupkin’s first collaboration with Greenpoint was a series of branded spots for Tubi, where she directed “The Gen-Z Next Door” and co-directed “Under The Impression.” Created by ad agency Mischief, the spots were part of their satirical series lampooning media buyers. Most recently, she collaborated with Coor Light on a forthcoming campaign. Her editorial work includes producing episodes, live productions, and documentaries for many media outlets, including MTV, VH1, Elle, Elle Decor, GQ, as well as Delish, where she shoots their popular series “Iconic Eats” and is the brand’s director of photography.
Her pantheon of shorts includes the widely popular coming-of-age horror Lucy’s Tale, which premiered at the Fantasia International Film Festival and racked up over 6.1 million views on Gunpowder & Sky’s streaming platform, ALTER. Lupkin is currently developing a feature-length screenplay adaptation of this short. She wrote and directed Flagged in collaboration with the Sundance Institute and Hulu (where it is available to stream). Her short film Scooter also premiered at Fantasia in 2022 and became an official selection of SITGES, Beyond Fest, and Overlook Film Festival within its lineup. The film is set to be released online in 2024. Lupkin is currently in various stages of pre-production for two feature films, including a sci-fi thriller titled Tell Them What You Saw produced by Yellow Veil Pictures, as well as an untitled horror film set for a spring production in collaboration with Crooked Letter.
She is currently a senior programmer for Short of The Week, a premiere curatorial destination for short films, where she also serves as a contributing writer. Additionally, Lupkin loaned her expertise to 2023’s Fantastic Fest in Austin, Texas, by serving on the shorts jury. She was also a mentor for participants in the Frontières International Co-Production Market in Montreal, Canada. She is currently on the jury for the Killer Shorts Horror Short Screenplay Competition for rising screenwriters in the genre.
Lupkin said, “Greenpoint’s incredible work in the space and being among such talented filmmakers marks an exciting new beginning for my filmmaking career. I look forward to evolving as a commercial director under the Greenpoint Pictures banner and collaborating with their accomplished producing team.”
“Chelsea is an exciting addition to our roster,” said Leah Donnenberg, executive producer of Greenpoint Pictures. “She is already an established tastemaker in the indie film community, and we are thrilled to introduce her expertise to the commercial world.”
Havas Study Finds Resilience, Optimism In Time of Global Crisis
Havas has released the 2024 edition of its Global annual Meaningful Brands™ study, revealing newfound resilience and optimism during a period when global crisis has become the norm. Havas has measured Meaningful Brands™ annually since 2009, furthering a commitment to bringing data science, insights, and an understanding of people to the core of its strategic methodology across businesses, brands, and markets. “We have been investing in our landmark Meaningful Brands™ study for more than 16 years, and these insights now take on even greater prominence in our work for clients through our shared Converged strategy and operating system. We launched Converged to transform our client experience by building even more strategic bridges between creativity, media, production, and technology, and a shared understanding of today’s consumers is essential to this vision and to unlocking more meaningful growth for our clients and their brands,” said Yannick Bolloré, chairman and CEO, Havas. Commissioned with YouGov, “The Rise of the Change Makers” surveyed more than 156,500 respondents, finding that while 70% of people feel the world is going in the wrong direction globally, 69% won’t let the tough times keep them down. Across 24 markets and more than 2,600 brands, 67% of respondents reported being happy today and 59% feeling optimistic about the future. In 2022, The Collins Dictionary named ‘polycrisis’ its word of the year, but, as 2024 comes to a conclusion, ‘permacrisis’ is a more apt descriptor for a landscape where climate change escalates, the cost of living continues to soar, political differences are dramatized amidst the biggest democratic election year in history, and conflict, violence and humanitarian crises affect millions around... Read More