Production company Institute has added Spanish director Erik Morales to its roster for U.S. commercial representation.
Known for his visually striking and emotionally resonant work, reflecting a rare balance of technical innovation and heartfelt authenticity, Morales has collaborated with global advertising clients including Nike, Audi, Mercedes-Benz, Volkswagen, Coca-Cola, Diesel, IKEA, Seagram’s Zara and Sony. His Cupra “Seven Seconds” campaign is a stand-out for its exploration of first impressions, brought to life with polished visuals and dynamic pacing. In his Cruzcampo “Con Mucho Acento” spot, he skillfully merges cutting-edge technology with genuine storytelling, using deepfake technology to bring Spanish icon Lola Flores to life in a bold tribute to Andalusian culture. Morales’ commercial work has garnered recognition at top international festivals, including Cannes Lions. Earlier in his career, he had U.S. spot representation via production house Bunker.
Morales’ documentary shorts Riders of the Well of Dead, Immortals, and A Girl in a Fortress have been featured in CNN, National Geographic, Nowness, Salon, and The Verge, among others, and screened at festivals worldwide like the Sheffield International Documentary Festival, the Toronto International Film Festival, and at London’s Raindance Film Festival, where he won for Best Documentary.
“I connected with the people of Institute immediately,” said Morales. “I love that they were born as a company to elevate minority voices in our creative industry, and that they are still a women-driven enterprise. They have a true spark, and they make brave choices. I respect their work and am excited to be a part of it.”
Tori Palmatier, Institute’s managing director, said, “Erik’s work struck me right away when I stumbled upon his Cupra Tavascan spot featuring Willow Smith. His thoughtful and restrained use of visual effects punctuate his visual voice so effortlessly, always invigorating the story, never distracting from it. He’s smart, witty, and incredibly talented. We’re thrilled to be working with him!”
In addition to his U.S. representation, Morales is repped by Stink in Germany, Blur in Spain, Primo in Latin America and Mexico, Earlyman Film in India, and IC in France.
