Manne Öhrström has been named global head of film software at Framestore. The new role will have him refining current software development practices, while also more fully integrating innovative new and emerging tech such as AI, machine learning and game engine technology into Framestore’s established film pipeline. Reporting directly to Fiona Walkinshaw, who’s global managing director, film, and executive director Matt Fox, Öhrström will work closely with global head of CG Mark Wilson and global tech director, Engine, Danny Lepage.
Öhrström has a storied career working across film, games and tech. He obtained a masters thesis in physics while working for EA. For the past few years he has worked at the intersection of art and technology, forging a successful career for the likes of Autodesk and Shotgun. He is also no stranger to Framestore, having worked for the company from 2007-08 and served as one of the key developers on 2008 animated feature The Tale of Despereaux.
Now in his second tour of duty at Framestore, Öhrström will manage a range of software development groups (including rendering, R&D, core software and AI/ML) while also scanning the horizon for partnership opportunities and innovative new software development funds.
“I feel like I’m returning to VFX and production at a really pivotal time,” said Öhrström. “The industry is undergoing significant changes thanks to advances in real-time, virtual production, machine learning and a rapidly-evolving open source culture. This is really exciting for someone who’s made a career helping align art with cutting-edge tech, and it seems like the perfect time to be back at Framestore given the global reputation for work that is both creatively and technically challenging.”
Terry Hines & Associates Acquires Creative Studio Modern Logic
Entertainment agency network Terry Hines & Associates (THA) has acquired design-driven creative content studio Modern Logic. The acquisition--financial terms of which were not disclosed--significantly expands Terry Hines & Associates’ capabilities as a full-service marketing agency, offering clients access to high-caliber creative strategy and execution across the entire marketing ecosystem. Modern Logic joins a broader collective of specialized agencies within Terry Hines & Associates network that includes the entertainment digital marketing and social media agency Homebrew; out-of-home, digital, and print services company THA|Create; and MAKR, the live event and experiential shop as well as sister agency The MRKT Co. Together, these agencies form a powerful end-to-end platform capable of solving complex brand challenges with creativity, scale, and precision. “Modern Logic represents the kind of creative excellence and cultural relevance we’ve always strived to deliver to clients,” said Grant Nemirow, chairman of Terry Hines & Associates. “We’re also excited to have Erica Coates leading Modern Logic as CEO, working to expand its capabilities and reach. Their collective talent, taste, and track record elevate our entire organization and further solidify THA as a modern, full-service marketing solution for the world’s most ambitious brands.” Modern Logic’s creative acumen is reflected in its winning the Grand Prix Titanium Award at the Cannes Lions International Festival of Creativity in 2024 for its culture-defining collaboration with Wieden+Kennedy on DoorDash’s “DoorDash All The Ads.” The studio has kept that momentum going throughout 2025 with high-profile, headline-grabbing projects for Epic Games and the launch of... Read More