Fremantle and BBH have entered into a creative partnership focused on bringing the best creative minds in television and advertising together to create powerful formats with brand relevance baked in.
In an era of ad-blocking and a demand for high-quality content, the two companies brought together a selection of their top creative talent for a unique development workshop with a brief to create brilliant entertainment with top tier brands in mind.
The team developed a slate of TV and digital formats which target specific audiences and deliver impact for a range of product and service categories. The slate was inspired by the buying mandates of network, cable, and digital platforms in tandem with relevant marketing and brand storytelling challenges. With their combined knowledge and experience, both companies believe that this workshop format is incredibly effective for collaboration and have planned phase two for the Fall.
At Cannes Lions last month Fremantle and BBH gave a selection of brands a sneak peek of the format slate ahead of six shows being taken out to market this summer in both the U.S. and U.K., including; a studio game show with new technology at its heart; a cooking series with an adventurous twist and a brand new game-show which puts first-time parenting in the spotlight.
Samantha Glynne, VP branded entertainment, Fremantle, said: “Fremantle has long-been a pioneer in the branded space and we are constantly looking for new ways to put brands at the heart of our storytelling. We’re delighted to partner with
BBH on these workshops to explore a new approach to original format creation with baked-in brand opportunity and exciting new routes to market.”
William Swann, head of entertainment, BBH, said: “BBH’s goal is to help brands partner with entertainment specialists to develop content that resonates with global audiences. This is a model that puts story first, creating top quality non-scripted content that is not reliant on majority brand funding to be attractive to buyers. Fremantle understands the appetite for this model and have been incredible, creative partners.”
Fremantle is one of the largest and most successful creators, producers and distributors of scripted and unscripted content in the world. With an outstanding international network of production teams, companies and labels in over 30 countries, Fremantle is well-placed to deliver exceptional storytelling to global audiences. BBH LA is a modern agency with a story-first mentality, focused on tackling big brand thinking alongside non-traditional advertising, and infusing BBH thinking into Hollywood and Silicon Beach. The agency specializes in the intersection of advertising, technology and entertainment. Clients include E!, Google, Unilever, T-Mobile, Depeche Mode, Civic Nation and March For Our Lives.
Tilda Swinton Explores Assisted Suicide In Pedro Almodóvar’s 1st English-Language Feature
Although "The Room Next Door" is Pedro Almodóvar's first English-language feature, Tilda Swinton notes that he's never written in a language that anyone else truly speaks.
"He writes in Pedro language, and here he is making another film in another version of Pedro language, which just happens to sound a little bit like English," Swinton said.
Set in New York, Swinton stars as Martha, a terminally ill woman who chooses to end her life on her own terms. After reconnecting with her friend Ingrid, played by Julianne Moore, Martha persuades her to stay and keep her company before she goes through with her decision.
Beyond the film's narrative, Swinton said she believes individuals should have a say in their own living and dying. She acknowledges that she has personally witnessed a friend's compassionate departure.
"In my own life I had the great good fortune to be asked by someone in Martha's position to be his Ingrid (Julianne Moore)," Swinton said.
She said that experience shaped her attitude about life and death: "Not only my capacity to be witness to other people in that situation, but my own living and my own dying."
Swinton spoke about "The Room Next Door," Almodóvar and he idea of letting people die on their own terms. Remarks have been edited for clarity and brevity.
Q: Tackling that role, what was the challenge to get into the character?
SWINTON: I felt really blessed by the opportunity. So many of us have been in the situation Julianne Moore's character finds herself in, being asked to be the witness of someone who is dying. Whether that wanting to orchestrate their own dismount or not, to be in that position to be a witness is something that I've been... Read More