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    Fuel Opens Office In N.Y.

    By SHOOT StaffUpdated:No Comments1299 Views
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    Santa Monica-headquartered graphic design/ production house Fuel is about to become bicoastal, with the opening of a studio in New York’s Flatiron district scheduled for Sept. 30, according to company owners executive producer Janet Arlotta and creative director Justin Leibow. Heading the Big Apple operation will be creative director Richard Eng and executive producer Leelee Groome.

    Eng has been working on a freelance basis with Fuel this year on various projects ranging from TV promos to Fuel’s latest series of spot assignments for such clients as Mitsubishi and Aim Financial. This extended run of working together gave creative directors Leibow and Eng the opportunity to establish a rapport. Eng is a native New Yorker and has spent the lion’s share of his career in Manhattan.

    Similarly, Groome works regularly in New York; her background includes producing commercials on the agency side and contracting design talent such as the artisans at Fuel.

    "Leelee and Richard have a great depth of experience in commercial production and network branding campaigns, and they are also familiar with the specific nuances of motion pictures and television programming, which will allow Fuel to expand within those genres too," related Arlotta.

    Fuel team members on both coasts will collaborate when appropriate on projects. The geographic expansion also underscores the importance of the New York market. The Flatiron studio will enable Fuel to more closely serve its existing East Coast clients, as well as elevate its competitive presence in New York.

    The company is in production on several New York-originated commercials, including Clairol for Grey, New York. Fuel also enjoyed recent high visibility in New York with two films it created for Nike’s new Serena Williams line of tennis apparel that played throughout the U.S. Open.

    Among Fuel’s noted work over the years are standout spots for Target, playful environments and animations deployed for the Cartoon Network’s Power Puff Girls series and an Emmy-nominated main title sequence for the Showtime series Penn & Teller: Bullshit, which won a Broadcast Designers Award.

    Category:News



    Kennedy Center Honors Celebrate Coppola, The Grateful Dead, Raitt, Sandoval and The Apollo

    Monday, December 9, 2024

    "Not Fade Away" closed out the Kennedy Center Honors at this year's ceremony, just as honorees The Grateful Dead had used Buddy Holly's ode to enduring love to close out hundreds of concerts over the years.

    The packed house Sunday night danced in the aisles to the bouncy beat after a night of honoring the Dead and other recipients of the lifetime achievement award for artistic accomplishment: director Francis Ford Coppola, jazz trumpeter Arturo Sandoval and singer-songwriter Bonnie Raitt. The venerable Harlem theater The Apollo, which has launched generations of Black artists, also was recognized.

    Longtime Deadheads, including actors Miles Teller and Chloe Sevigny and talk show host David Letterman, paid tribute to the band's blend of musical experimentation, longevity and community-building. "Their music fills the universe," Letterman proclaimed.

    The choice to honor The Apollo was an unusual one: the first time the Kennedy Center has chosen to honor a specific performance venue.

    "The Apollo means so much to so many of us," Maryland Gov. Wes Moore said while arriving on the red carpet. Moore pointed to iconic Apollo performances from Lauryn Hill and a young Michael Jackson as treasured memories of his youth.

    The tribute to The Apollo highlighted the sheer diversity of art forms showcased at the 90-year-old theater. Savion Glover did a spirited tap dance routine; husband and wife duo The War and Treaty performed a medley of hits by Marvin Gaye and Tammi Terrell; and comedian Dave Chappelle recounted his terrifying first Apollo performance at age 15.

    "Everybody started booing. It was like I was outside my body watching," he said. Eventually Chappelle was rushed off the stage by the theater's infamous "Sandman," but he... Read More

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