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    Fuel Opens Office In N.Y.

    By SHOOT StaffUpdated:No Comments1596 Views
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    Santa Monica-headquartered graphic design/ production house Fuel is about to become bicoastal, with the opening of a studio in New York’s Flatiron district scheduled for Sept. 30, according to company owners executive producer Janet Arlotta and creative director Justin Leibow. Heading the Big Apple operation will be creative director Richard Eng and executive producer Leelee Groome.

    Eng has been working on a freelance basis with Fuel this year on various projects ranging from TV promos to Fuel’s latest series of spot assignments for such clients as Mitsubishi and Aim Financial. This extended run of working together gave creative directors Leibow and Eng the opportunity to establish a rapport. Eng is a native New Yorker and has spent the lion’s share of his career in Manhattan.

    Similarly, Groome works regularly in New York; her background includes producing commercials on the agency side and contracting design talent such as the artisans at Fuel.

    "Leelee and Richard have a great depth of experience in commercial production and network branding campaigns, and they are also familiar with the specific nuances of motion pictures and television programming, which will allow Fuel to expand within those genres too," related Arlotta.

    Fuel team members on both coasts will collaborate when appropriate on projects. The geographic expansion also underscores the importance of the New York market. The Flatiron studio will enable Fuel to more closely serve its existing East Coast clients, as well as elevate its competitive presence in New York.

    The company is in production on several New York-originated commercials, including Clairol for Grey, New York. Fuel also enjoyed recent high visibility in New York with two films it created for Nike’s new Serena Williams line of tennis apparel that played throughout the U.S. Open.

    Among Fuel’s noted work over the years are standout spots for Target, playful environments and animations deployed for the Cartoon Network’s Power Puff Girls series and an Emmy-nominated main title sequence for the Showtime series Penn & Teller: Bullshit, which won a Broadcast Designers Award.

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    Category:News



    Riverside Entertainment Signs Director Aly Migliori For Exclusive US Representation

    Tuesday, August 11, 2026

    Riverside Entertainment has signed director Aly Migliori for her first U.S. representation.

    Working across commercial and narrative filmmaking, with a background in cinematography, Migliori has turned out films that pair a strong cinematic point of view with emotionally grounded performances, bringing a sense of authenticity and intimacy to branded storytelling.

    Riverside executive producer Katie Maguire said, “Aly is an incredible creative who brings a thoughtful point of view, works incredibly hard, and has the kind of positive energy that people naturally gravitate toward. She’s a director who understands how to translate emotional storytelling into commercially effective work.”

    This instinct was on full display earlier this year, when Migliori directed a campaign for Riverside and Dick Clark Productions on behalf of Marriott, built around influencer TheCooneyShow and Olympic champion Jordan Chiles. The work leaned into the energy of a lifestyle moment rather than a traditional ad; it’s the kind of branded storytelling Migliori has quietly built her career around. Migliori directed this assignment as a freelancer and the positive experience she had with Riverside Entertainment laid the foundation for her now joining the company’s roster.

    Migliori’s reel spans commercial work for Lovesac, Valspar, Chase and Novartis, alongside a growing body of narrative work that has screened at more than 25 festivals worldwide, including Thriller--a coming-of-age short film written, directed and edited by Migliori--which premiered at Tribeca in 2019. She is currently in development on her debut feature, Pathways, which was selected for this year’s Tribeca Creators Market.

    “Aly moves fluently between branded... Read More

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