The One Club announced and honored the winners for the 42nd Annual One Show Awards, a worldwide competition celebrating the year’s best in all forms of advertising, design and marketing communications. Gold Pencils, Best of Discipline, Best of Show and other special awards were announced today at Alice Tully Hall, Lincoln Center in New York City.
These were among the the highlights:
· Funny Or Die won Best of Show with “Between Two Ferns with Zach Galifanakis: President Barack Obama” for Healthcare.gov.
· Omnicom secured Holding Company of the Year while two other special awards fell under the Omnicom umbrella: BBDO for Network of the Year and Mars for Client of the Year.
· Droga5 took home Agency of the Year, largely on the strength of its “Gisele Bündchen – Will Beats Noise” campaign for Under Armour,
· Marcel/Paris rounded out the special awards by winning the Green Pencil – an award that recognizes the best environmentally conscious advertising of the year – with its “Inglorious Fruits and Vegetables” campaign for Intermarché.
Best of Discipline Awards at this year’s One Show included:
· Best of Branded Entertainment: Funny Or Die with “Between Two Ferns with Zach Galifanakis: President Barack Obama” for Healthcare.gov
· Best of Interactive and Best of Social Media: Droga5 with its “Gisele Bündchen – Will Beats Noise” campaign for Under Armour
· Best of Cross-Platform: GGH Lowe with “Nazis against Nazis – Germany’s most involuntary charity walk”
· Best of Design: Dentsu/Tokyo with “Get Back, Tohoku” for East Japan Railway Company
· Best of Intellectual Property & Products: Baidu Online Network Technology/Beijing for “Baidu Kuaisou”
· Best of Direct: Ogilvy Brasil/Sao Paulo with “Tattoo Skin Cancer Check” for Sol de Janeiro
· Best of Film: SS+K/New York with “Awkward Family Viewing” for HBO Go
· Best of Mobile: Wunderman/London with “Flash Photo Posters” for Childhood Eye Cancer Trust
· Best of Print & Outdoor: Leo Burnett/Sydney with “Poachers” for WWF
· Best of Radio: Ogilvy & Mather Argentina/Buenos Aires with “Rising Voices” for Colegio Las Lomas Oral
· Best of Responsive Environments: Local Projects/New York for Cooper Hewitt, Smithsonian Design Museum
· Best of UX/UI: Grey Germany/Dusseldorf with “The Berlin Wall of Sound” for SoundCloud
The complete list of One Show Pencil winners can be found here.
Silver and Bronze Pencil winners were honored at the Metropolitan Pavilion in New York City on May 7. The One Show received more than 20,000 entries from 1,300 agencies in 65 countries.
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this — and those many "Babadook" memes — unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables — "Bah-Bah-Doooook" — an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More