Ben Davies has been promoted to VP of Furlined, a global production company with offices in Los Angeles, New York and London. After two-and-a-half years as executive producer and director of development, Davies takes on a new leadership role working alongside founder and president Diane McArter, spearheading talent management and driving the growth and development of the company in the U.S. and U.K.
Davies’ passion for craft and creative excellence as well as his extensive agency experience as head of film production at Droga5 and EP at BBH London add new dimensions to Furlined’s capacity to best serve its directors and clients, from agencies to brands directly.
Recent Furlined work includes: an acclaimed campaign for The New York Times directed by Martin + Lindsay with Droga5 New York, Pepsi’s 2019 Super Bowl film featuring Steve Carell and Cardi B with Goodby Silverstein & Partners, a film for NY Lotto that channels La La Land out of McCann directed by Speck and Gordon, a campaign for Realtor.com directed by Torben Kjelstrup, several films for Apple helmed by Dougal Wilson, and work for Dove by newly signed director Erin Heidenreich.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More