Facebook Twitter Instagram LinkedIn RSS
    Facebook Twitter Instagram LinkedIn RSS
    SHOOTonline SHOOTonline SHOOTonline
    Register
    • Home
    • News
      • MySHOOT
      • Articles | Series
        • Best work
        • Chat Room
        • Director Profiles
        • Features
        • News Briefs
        • “The Road To Emmy”
        • “The Road To Oscar”
        • Top Spot
        • Top Ten Music Charts
        • Top Ten VFX Charts
      • Columns | Departments
        • Earwitness
        • Hot Locations
        • Legalease
        • People on the Move
        • POV (Perspective)
        • Rep Reports
        • Short Takes
        • Spot.com.mentary
        • Street Talk
        • Tool Box
        • Flashback
      • Screenwork
        • MySHOOT
        • Most Recent
        • Featured
        • Top Spot of the Week
        • Best Work You May Never See
        • New Directors Showcase
      • SPW Publicity News
        • SPW Release
        • SPW Videos
        • SPW Categories
        • Event Calendar
        • About SPW
      • Subscribe
    • Screenwork
      • Attend NDS2024
      • MySHOOT
      • Most Recent
      • Most Viewed
      • New Directors Showcase
      • Best work
      • Top spots
    • Trending
    • NDS2024
      • NDS Web Reel & Honorees
      • Become NDS Sponsor
      • ENTER WORK
      • ATTEND
    • PROMOTE
      • ADVERTISE
        • ALL AD OPTIONS
        • SITE BANNERS
        • NEWSLETTERS
        • MAGAZINE
        • CUSTOM E-BLASTS
      • FYC
        • ACADEMY | GUILDS
        • EMMY SEASON
        • CUSTOM E-BLASTS
      • NDS SPONSORSHIP
    • Contact
    • Subscribe
      • Digital ePubs Only
      • PDF Back Issues
      • Log In
      • Register
    SHOOTonline SHOOTonline SHOOTonline
    Home » Future Craft Launches Under The Aegis of EP Johnny Parker; Shop Forges Alliance With U.K.’s OB42

    Future Craft Launches Under The Aegis of EP Johnny Parker; Shop Forges Alliance With U.K.’s OB42

    By SHOOTThursday, February 6, 2025No Comments891 Views
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    Pictured (from l-r) are Johnny Parker, Clancie Brennan and Otis Bell
    LOS ANGELES --

    Executive producer Johnny Parker has launched Future Craft, a content production studio which opens with a directorial roster that includes Brennan Stasiewicz, Henry Mason, We the Grimshaws, Kai Kurve, Sune Sorensen, Tim Hamilton, Jennifer Roberts, Little Village, Marcus Lundin, and Shaunoh Wilson.

    Parker had been at the helm of production company Hey Baby which after eight years in business has been reimagined as Future Craft, with an expansion into branded content including long-from, experiential and photography alongside and integrated with advertising campaigns. Central to this evolution is Future Craft’s partnership with OB42, a U.K. production shop headed by the sr. management team of Otis Bell and Clancie Brennan. Via their strategic alliance, Future Craft and OB42 will share talent resources and develop projects for both the U.S. and Europe.

    Parker said, “Future Craft was built on creating a home for some of the most talented creatives in the industry. Forthcoming global partnerships will redefine the lines between commercial and entertainment storytelling. I can’t wait to usher Future Craft into the here and now.”

    OB42’s managing director Brennan said, “Johnny’s reputation in the industry came highly recommended to Otis and I, and we are thrilled to share the same vision. Future Craft’s roster complements our strategy for pursuing more narrative led advertising while leaning into more emotional and human campaigns that resonate with a wider audience. We have already collaborated on numerous productions and look forward to many more.”

    Future Craft’s strategic alliance with OB42 and its parent company 42 fosters cross-pollination between advertising and branded entertainment, with a widened talent pool for both the U.S. and U.K. markets. Additionally, Future Craft will represent world class photography talent through OB42’s sister agency Probation in London. Across the board the emphasis is on storytelling for savvy audiences.

    As for the Future Craft directorial roster, We the Grimshaws comes over from production house Ruckus, and Stasiewicz’s prior roost was Honor Society. Kurve previously worked under the moniker/directing duo of Wolf & Lamb at Tool. The rest of the aforementioned lineup of directors had largely been with Hey Baby.

    In addition to producing premium content, Future Craft and OB42 will team on socially progressive exploits–from mentorship to waste reduction (and hopefully, elimination of single use plastics) to teaching kids to surf. The two companies are building their alliance on an ethos of human connection and community.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2025-02-08)
    Category:News
    Tags:Clancie BrennanFuture CraftJohnny ParkerOB42Otis Bell



    Review: “Lee Cronin’s The Mummy”

    Friday, April 17, 2026
    This image released by Warner Bros. Pictures shows Natalie Grace in a scene from "Lee Cronin's The Mummy." (Warner Bros. Pictures via AP)

    The tagline for "Lee Cronin's The Mummy" is "Some things are meant to stay buried." That also applies to the misguided "Lee Cronin's The Mummy," which should definitely stay deep underground for eternity. Let's face it, Mummy has always been the lamest of the classic, old-school monsters, a grunting, slow-moving and poorly bandaged zombie. Dracula has a bite, after all, and Frankenstein's monster has superhuman strength. What's Mummy going to do? Lumber us to death? Cronin evidently believes there's still life in this old Egyptian cursed dude, despite being portrayed as the dim-witted straight guy in old Abbott and Costello movies or appearing as high priest Imhotep in the Brendan Fraser franchise. So Cronin has resurrected The Mummy but grafted it onto the body of a demon possession movie. His Mummy is actually not a man at all, but a teenage girl who is controlled by an ancient demon and grunts a lot. "Lee Cronin's The Mummy" — the title alone is a flex, like he gets his name on this thing like Guillermo del Toro, John Carpenter or Tyler Perry? — is overly long, constantly ping-pongs between Cairo and Albuquerque, New Mexico, and after a sedate first half, plows into a gross-out bloodfest at the end that doesn't match the rest of the film. Cronin, behind the surprise 2023 horror hit "Evil Dead Rise," is weirdly obsessed by toes and teeth, and while he gets kudos for having an Arabic-speaking main actor (a superb May Calamawy) and portraying real-feeling Middle Eastern characters, there's a feeling that no one wanted to edit his weirder impulses, like some light, inter-family cannibalism. It starts with the abduction of a Cairo-based family's young daughter, who resurfaces eight years later in a 3,000-year-old sarcophagus, catatonic and showing... Read More

    No More Posts Found

    MySHOOT Profiles

    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    Previous ArticleReview: Halfdan Ullmann Tøndel Makes Directorial Debut With “Armand”
    Next Article Bensimon Byrne’s “Short Life Stories” For White Ribbon Wins ONE Screen Best of Show
    SHOOT

    Add A Comment
    What's Hot

    Review: Writer-Director David Lowery’s “Mother Mary”

    Friday, April 17, 2026

    Review: “Lee Cronin’s The Mummy”

    Friday, April 17, 2026

    Disney Unveils “Avengers: Doomsday” Footage, “Mandalorian” Opening At CinemaCon

    Friday, April 17, 2026
    Shoot Screenwork

    TBWA\Paris and Director Lucie Bourdeu Team On France Parkinson PSA

    Friday, April 17, 2026

    Living with Parkinson’s disease means becoming a prisoner of a body that no longer feels…

    Top Spot of the Week: Sam Gainsborough Directs An Inflated Spectacle For Clash Royale

    Thursday, April 16, 2026

    The Best Work You May Never See: THL and TBWA\Helsinki Bring Expecting Parents Together With Their Future Children

    Wednesday, April 15, 2026

    Megan Brotherton Directs “Straight Up” Comedy Campaign For Whole Moon

    Tuesday, April 14, 2026

    The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960.

    Today's Date: Fri May 26 2023
    Facebook Twitter Instagram LinkedIn RSS
    More Info
    • Overview
    • Upcoming in SHOOT Magazine
    • Advertise
    • Privacy Policy
    • SHOOT Copyright Notice
    • SPW Copyright Notice
    • Spam Policy
    • Terms of Service (TOS)
    • FAQ
    STAY CURRENT

    SUBSCRIBE TO SHOOT EPUBS

    © 1990-2021 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
    • Home
    • Trending Now

    Type above and press Enter to search. Press Esc to cancel.

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.