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    Home » Geena Davis, Mayim Bialik Cite Writing As Key To Attaining Gender Parity

    Geena Davis, Mayim Bialik Cite Writing As Key To Attaining Gender Parity

    By SHOOTSunday, June 23, 2019Updated:Tuesday, May 14, 2024No Comments3922 Views
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    Geena Davis speaks at the AT&T's SHAPE: "The Scully Effect is Real" panel with Geena Davis and Mayim Bialik on Saturday, June 22, 2019 in Burbank, Calif. (Photo by Mark Von Holden/Invision/AP)

    By Katie Campione

    LOS ANGELES (AP) --

    Academy Award-winning actor Geena Davis says achieving gender parity on screen is simple, and it could happen overnight.

    "Just go through (the script) and cross out a bunch of male first names and put female first names. That's all you have to do," Davis told the audience during a panel Saturday at AT&T's SHAPE media conference in the Los Angeles suburb of Burbank.

    Davis joined fellow actor Mayim Bialik on stage at the conference to discuss how gender parity in media can create social change. The conversation revolved around the need for diversity on screen to break stereotypes and encourage young people to pursue careers they might otherwise have felt were off limits to them.

    "Of course, why wouldn't we need to see people who are like us to be able to imagine what we could become?" Bialik said.

    The panel was born from a study conducted by the Geena Davis Institute on Gender in Media that found women felt encouraged to pursue scientific, medical and engineering (STEM) careers because of "X-Files" character Dana Scully, an FBI agent and medical doctor. Of the women surveyed in the study, 63 percent of those working in a STEM field said Scully served as a role model for them growing up.

    Bialik, who also holds a doctorate in neuroscience and recently wrapped her time playing the role of neuroscientist Amy Farrah Fowler on "The Big Bang Theory," said seeing characters like Scully on screen and having real-life mentors is crucial for young women to pursue careers in science, medicine and engineering.

    "I was raised in a climate where if you didn't learn things as fast as the boys, it meant that it wasn't for you," Bialik said. It's important "to have a mentor, to have someone that you can see is living the life of a scientist and also has a social life — all the things that the lone scientist in the laboratory stereotype doesn't give us."

    "You're seeing the full, complicated, amazing woman living life as a scientist," Bialik said of characters like Scully and Fowler. "That's what I needed as a young girl that wasn't there for me."

    This doesn't just apply for gender, either. The panelists said that all forms of diversity on screen are necessary, pointing to films like "Hidden Figures," which is about the key role a group of African-American women played in the U.S. space program, as leading the way for more complex stories on people of any gender or race.

    "As much as people think Hollywood is liberal and open-minded and progressive thinking, they're doing a worse job of reflecting society than the abysmal numbers in real life," Davis said. "If we show it, it will happen in real life."

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    Category:News
    Tags:Geena David Institute on Gender in MediaGeena Davisgender equalityMayim Bialik



    Terry Hines & Associates Acquires Creative Studio Modern Logic

    Thursday, February 12, 2026
    Erica Coates

    Entertainment agency network Terry Hines & Associates (THA) has acquired design-driven creative content studio Modern Logic. The acquisition--financial terms of which were not disclosed--significantly expands Terry Hines & Associates’ capabilities as a full-service marketing agency, offering clients access to high-caliber creative strategy and execution across the entire marketing ecosystem. Modern Logic joins a broader collective of specialized agencies within Terry Hines & Associates network that includes the entertainment digital marketing and social media agency Homebrew; out-of-home, digital, and print services company THA|Create; and MAKR, the live event and experiential shop as well as sister agency The MRKT Co. Together, these agencies form a powerful end-to-end platform capable of solving complex brand challenges with creativity, scale, and precision. “Modern Logic represents the kind of creative excellence and cultural relevance we’ve always strived to deliver to clients,” said Grant Nemirow, chairman of Terry Hines & Associates. “We’re also excited to have Erica Coates leading Modern Logic as CEO, working to expand its capabilities and reach. Their collective talent, taste, and track record elevate our entire organization and further solidify THA as a modern, full-service marketing solution for the world’s most ambitious brands.” Modern Logic’s creative acumen is reflected in its winning the Grand Prix Titanium Award at the Cannes Lions International Festival of Creativity in 2024 for its culture-defining collaboration with Wieden+Kennedy on DoorDash’s “DoorDash All The Ads.” The studio has kept that momentum going throughout 2025 with high-profile, headline-grabbing projects for Epic Games and the launch of... Read More

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