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    Golden Globes Vows Diversity Reform; Time’s Up Skeptical, Wants More Specifics

    By SHOOTUpdated:No Comments1769 Views
    In this video grab issued Sunday, Feb. 28, 2021, by NBC, Jane Fonda accepts the Cecil B. deMille Award at the Golden Globe Awards. (NBC via AP)

    By Lindsey Bahr, AP Film Writer

    --

    Facing heightened scrutiny arounds its membership and practices, the group behind the Golden Globe Awards says that it is committed to immediate "transformational change" and reforms. 

    The Hollywood Foreign Press Association said in a statement Saturday that it would focus on adding Black and other underrepresented members to its organization in addition to increasing transparency around its operations. 

    The group outlined initial steps that it will take over the next 60 days, including hiring independent experts to audit its bylaws and membership requirements, engaging in outreach to add Black professionals to the organization and hiring an independent law firm to review its policies and to set up a confidential way for individuals to report violations..

    In the lead up to the 2021 Golden Globes last weekend, a series of exposes in the Los Angeles Times and the New York Times gave the group an unflattering spotlight for its lack of Black members and financial practices, leading to widespread criticism from those in the entertainment industry. Hosts Tina Fey and Amy Poehler called for change on the broadcast, as did award winners of the night like Jane Fonda and Dan Levy. Three HFPA members took the stage during the low-rated show to acknowledge the controversy. 

    The Time's Up Foundation issued a statement in response to the organization's new game plan expressing skepticism that the HFPA will fix its problems and demanding more specific details, timetables and firm commitments.

    Time's Up president and CEO Tina Tchen said that "the clock is ticking."

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    Category:News
    Tags:diversityGolden GlobesTime's Up



    Matt O’Rourke Named Chief Creative Officer At VIA

    Friday, January 23, 2026

    Matt O’Rourke has joined advertising and marketing agency VIA, based in Portland, Maine, as chief creative officer. He will report to CEO Leeann Leahy and work with brands including Arm & Hammer, Klondike and Golden Corral.

    “Matt is exactly the kind of creative leader this moment demands,” said Leahy. “He represents a new generation of creativity, one that understands how audiences behave, how media evolves, and how creative is expected to perform in the real world. Matt is the right leader for the future of our business because he knows that today’s most engaging and entertaining ideas must also be accountable, strategic, and commercially effective.”

    O’Rourke joins VIA after co-founding SUPER SERIOUS and holding senior creative leadership roles across the agency landscape, including at Wieden+Kennedy, Crispin, Grey, and McCann. His work has been widely recognized by the industry, earning multiple Cannes Lions. He has led award-winning work for globally recognized brands including Old Spice, Volvo, Taco Bell, Burger King, Nintendo, and MasterCard, and has played a key creative role in multiple Super Bowl campaigns. His work consistently creates moments that break into culture and reshape how brands engage with people. A standout example is Old Spice’s “Muscle Music,” a playful, digitally driven activation that turned Terry Crews’ own muscles into musical instruments--an inventive collision of physical performance and technology that became a widely shared cultural moment.

    At VIA, O’Rourke will be focused on elevating brands to irrational loyalty and inviting customers to be participants in value creation. He believes every medium has a role to play, but that modern creative leadership is about designing brand... Read More

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