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    Home » Golden LA Signs Director Ashley Armitage

    Golden LA Signs Director Ashley Armitage

    By SHOOTMonday, September 30, 2024No Comments607 Views
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    Ashley Armitage
    LOS ANGELES --

    Golden LA has added filmmaker Ashley Armitage to its talent roster.

    Originally from Seattle, Armitage attended UCSB for Cinema Studies before pursuing her BFA in Photomedia from UW, often skipping classes to fly to New York City for shoots as a photographer. This early success opened doors to commercial filmmaking, fast-tracking her rise as a director. Armitage’s first commercial film was the product launch for Billie, “Project Body Hair.” The campaign won a People’s Voice Webby for Advertising, Media & PR Brand Strategy, racking up over one million views in its first 24 hours and aired in Times Square. “Project Body Hair” made history in 2018 as the first film to show female body hair being removed.

    As a visual storyteller, Armitage’s filmmaking seamlessly fuses lighthearted humor with a powerful drive for social change, using her art to challenge and dismantle outdated concepts of identity and gender. By bringing levity and a modern sensibility to her films, Armitage’s directorial eye has caught the attention of companies seeking to create authentic, meaningful brand films. Her signature style of colorful tableaus has been seen in films and stills for brands like H&M, Levi’s, Nordstrom, Adidas, Nike, Bumble, Showtime, First Aid Beauty, Viceland, and Billie. She continues to work behind the camera as a photographer, with her images featured in i-D, Dazed, Teen Vogue, Vogue UK, and Vogue Portugal, and in front of the camera, appearing in campaigns for Gucci’s Guilty fragrance, Nylon x Polaroid, Nordstrom, and Chanel x i-D.

    “I love the people at Golden LA,” remarked Armitage. “I’m fortunate enough to have worked with [Golden LA EP] Dahlia Stone before. [Managing director] Matt Marquis is so kind, and I’m incredibly inspired by everyone on the roster. I’m excited to be somewhere that shares the same artistic values with me as a director. I can’t wait to get started!”

    Stone added, “Ashley’s work has a compelling authenticity that vicariously welcomes viewers into her scenes, oftentimes ordinary moments made extraordinary through her unique and masterful eye. She recognizes and captures the human condition—its beauty, depth, curiosity, and playfulness—and, in turn, is able to influence, foster brand buzz, and promote positive change. Ashley is also a dream to work with; kind, collaborative, and emotionally intuitive, she is a compatible and ideal signing for Golden LA.”

    Prior to Golden LA, Armitage had been with production house PRETTYBIRD.

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    Category:News
    Tags:Ashley ArmitageDahlia StoneGolden LA



    Review: Director Noah Baumbach’s “Jay Kelly,” Starring George Clooney

    Tuesday, November 18, 2025
    This image released by Netflix shows George Clooney, left, and Adam Sandler in a scene from "Jay Kelly." (Peter Mountain/Netflix via AP)

    During his glittering career, George Clooney has played a casino thief, a Batman,a chain-gang convict, an assassin and a high-flying layoff artist. This fall, he's stretching even more, playing an utterly charming and gorgeous movie star. Kidding! Reality and fiction beautifully weave in and out in "Jay Kelly," director Noah Baumbach's love letter to Hollywood that, in other hands, could so easily have become just a love letter to Clooney. The script by Baumbach and Emily Mortimer finds Clooney — sorry, Jay Kelly — in a sort of midlife funk. He's 60, a universally beloved, deeply earnest movie hunk who has worked his way to the top and found, well, artifice. "My life doesn't really feel real," he says at one point, an actor trained in pretending going meta playing an actor trained in pretending. In another scene he muses: "All my memories are movies." A chance meeting with an old acting partner — a brilliant Billy Crudup, whose character was betrayed by Kelly years ago — reveals some unpleasant truths. "Is there a person in there? Maybe you don't actually exist," he asks the star, sending Kelly on a journey of self-discovery that just so happens to lead to one of Clooney's favorite places, Italy. Kelly's careful facade — the stories he tells about himself — soon gets chipped away. On his way up the hills of Hollywood, he apparently left some personal carnage behind. "Jay Kelly" is about those who sacrificed to get him there. Adam Sandler and Laura Dern play Kelly's long-suffering manager and publicist, respectively, while his resentful adult daughters are portrayed by Grace Edwards and Riley Keough. Kelly, we learn, put career first and that meant walking away from things like his daughters' school recitals and making his staff miss... Read More

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