Golden LA has added dayday–a multidisciplinary creative whose work navigates the intersection of film, design, creative direction, and photography–to its roster for U.S. representation spanning commercials and branded content. With a distinctive approach that blends minimalism, stillness, and striking imagery, day has directed projects which have earned recognition from the Cannes Lions, AICP Awards and Clios, alongside an Emmy nomination for their work as a motion designer.
Drawing from their lived experience as a Black and Queer creative, day has turned out work that invites audiences to pause, reflect, and connect. Collaborating with brands such as Procter & Gamble, Sonos, Tesco, Nike, Spotify, Facebook, the WNBA, and designer Mara Hoffman, day creates commercials that feel like timeless films. Most recently, day directed a spot for the Ad Council in collaboration with Golden LA, set to debut this spring, and the music video “no good” for experimental artist and composer OHYUNG. Prior to joining Golden LA, day was most recently represented in the ad arena by Biscuit Filmworks.
In the narrative space, day has directed memorable projects, including a film for Hulu’s Your Attention Please series. Their short film “BLUE,” which explores the history of Black cowboys, earned a Vimeo Staff Pick and was screened at the Guggenheim Museum Bilbao. “BLUE” followed their first collaboration on the series, “L’ENCHANTEUR, A VISUAL MIXTAPE,” which tells the story of renowned jewelry designers Dynasty and Soull Ogun. “Lovin’ Her,” day’s first narrative short, a non-linear trans-centered story, has screened at several international film festivals such as the NewFest, BFI Flare, Newport Beach Film Festival, Drama International Film Festival, and Image+Nation Festival Courts Queer Short Film Festival.
In the design space, day has also been tapped by brands such as Masterclass, Johnson & Johnson, The New York Times, Honda, Rakuten, Ember, On Running, the Academy Awards, Hallmark+, BET+, and Netflix.
“What attracted me to Golden LA was their unique ability to bridge high-caliber commercial productions with innovative design work–two mediums I’m extremely passionate about,” said day. “I’m excited to collaborate with Golden LA to create impactful work across these disciplines.”
Matthew Marquis, Golden LA managing director, added, “From the moment we saw day’s work, we recognized the emotive and original power of their storytelling and design. These elements don’t exist in isolation but complement each other within their body of work. With day’s signing we are excited by the potential to evolve both our roster and day’s unique voice across both creative realms and in the space where they intersect.”