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    A Good Debut For “Bad Boys” Atop Weekend Box Office

    By SHOOTUpdated:No Comments2934 Views
    This image released by Sony Pictures shows Martin Lawrence, right, and Will Smith in a scene from "Bad Boys for Life." (Ben Rothstein/Columbia Pictures-Sony via AP)

    By Jonathan Landrum Jr., Entertainment Writer

    LOS ANGELES (AP) --

    Two "Bad Boys" were too good for one "Dolittle" at the box office.

    "Bad Boys for Life" starring Will Smith and Martin Lawrence brought in $59 million in the U.S. and Canada to score a No. 1 debut entering the Martin Luther King Jr. holiday weekend. The action-packed, buddy comedy returned for the franchise's third installment after a 17-year hiatus with popular demand to outlast "Dolittle," starring Robert Downey Jr., which opened at second with a mediocre $22.5 million.

    Sony Pictures predicted that "Bad Boys" will make around $68 million over the four-day weekend. The film exceeded expectations, building momentum with favorable reviews including an A Cinema Score and a 76% rating on Rotten Tomatoes.

    "It's a great brand with two terrific stars, a beloved franchise and it feels like summertime in January," said Paul Dergarabedian, senior media analyst for Comscore. He said it was a smart move by Sony Pictures to release the film during January, an unusual month for blockbusters releases but it ultimately "reaped huge benefits." 

    "Dolittle" barely topped the World War I film "1917," which claimed the top spot last week. The Sam Mendes-directed war film continues to hold strong with $22.1 million this weekend after going from 11 screens in its first weeks to more than 3,600.

    The Oscar-nominated epic wartime film has gained popularity after it won Golden Globes for best director and drama film a couple weeks ago. Saturday night, it won an award for theatrical motion picture at the Producers Guild Awards, which has gone on to win best picture Oscar 21 out of 30 times, including the past two years.

    "'1917' is really taking a lot of the oxygen and taking on a life of its own since the Oscar nominations and all of these awards," Dergarabedian said. "If you haven't seen '1917,' you're totally out of the loop for awards season." 

    Along with "Bad Boys," Sony Pictures has two other films in the top 10 at the domestic box office including Oscar-contender "Little Women" and "Jumanji: The Next Level," which crossed $700 million worldwide.

    In another blockbuster, "Star Wars: The Rise of Skywalker" topped $1 billion globally after five weeks. The Disney's film focusing on the final chapter of the Luke Skywalker saga has also earned more than $492 million domestically.

    Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.

    1. "Bad Boys for Life," $59.1 million, ($38.6 million international).
    2. "Dolittle," $22.5 million, ($17.2 million international).
    3. "1917," $22.1 million, ($26.1 million international). 
    4. "Jumanji: The Next Level," $9.5 million, ($17 million international).
    5. "Star Wars: Rise of Skywalker," $8.3 million, ($10.9 million international).
    6. "Just Mercy," $6 million, ($1.3 million international).
    7. "Little Women," $5.9 million, ($6.2 million international).
    8. "Knives Out," $4.3 million, ($3.1 million international).
    9. "Like A Boss," $3.8 million.
    10. "Frozen 2," $3.7 million, ($12 million international).

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    Category:News
    Tags:Bad Boys for Lifebox office



    A “Masters” Class In Branding and Fashion

    Saturday, April 11, 2026

    If the world of high fashion has Fashion Week in Milan, with sleek models dressed in avant-garde looks strutting down the runways, then the golf world has the Masters, where players bound down verdant green fairways in azalea-inspired polos, exotic bird prints, the yellows of jasmine and the pinks of the dogwoods.

    Over the last few years, golf apparel companies have begun treating the first full week of April as their moment to shine, unveiling lineups of Masters-inspired drops they hope can capture the attention of those focused on the season's first major.

    The surf-style company Johnnie-O, for example, dips into the Deep South with its classic, understated Azalea Collection. Rhobak likewise offers an Azalea Collection, though with bold flower patterns designed to invoke the feel of being on the grounds of Augusta National. Malbon Golf, meanwhile, offers a "Birds of Georgia" set featuring images of those typically found about the course.

    Yet none of them carry the iconic Masters logo. Or reference Amen Corner. Or use the words "Green Jacket."

    All of those are trademarked by the club — three of nearly 100 trademarks on file — and force outside apparel companies to creatively build their connections to both the tournament and Augusta National without infringing on their intellectual property.

    "Makers of products for mass market dream of becoming a supplier to Walmart. Likewise, high-end brands salivate at the idea of winning a mandate from the Masters," said John Sabino, author of "The Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club." "Apparel companies want to tap into the Masters' high-quality association and leverage the club's exalted brand."

    Yet tapping into that association is... Read More

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