Cross-cultural agency the community has tapped Roger Baran, one of Goodby Silverstein & Partners’ most awarded and longstanding creatives, as executive creative director of its San Francisco office, which opened its doors last fall.
In this newly created role, Baran will oversee all creative for the community’s West Coast operation. He will drive innovation for brands including Verizon and Bank of the West, while generating new business for the San Francisco office. Baran will report to co-founder and co-chief creative officer José Mollá.
“Leading an office requires more than just creativity. It’s not easy to find someone with the sensibility to understand our culture, coupled with the drive and creative vision to inspire everyone around them. We clicked with Roger the minute we met,” said Mollá. “After London, New York, Buenos Aires, and Miami, it’s great to have someone like Roger taking our culture further on the West Coast.”
Baran has developed cutting-edge ideas for a slew of legacy brands. For example, he conceptualized the Emmy-nominated Photoshop 25 campaign, which used over 3,000 layers from more than 150 artists to create a TV commercial celebrating the software’s anniversary during the Oscars. Baran also developed Dalà Lives, the Cannes-winning campaign that leveraged Deep Fake technology to bring the artist back to life at the Dalà Museum in Florida. His work has been recognized with more than 150 awards, including 14 Cannes Lions, 14 One Show Pencils, and an Emmy nomination.
Baran said of this time at Goodby Silverstein & Partners, “Together, we accomplished a lot of things no one thought was possible. I’ll continue to cheer for them, now silently and a few blocks away.”
Before landing in San Francisco, Baran spent time at Razorfish, Digitas, and Lowe Worldwide (now MullenLowe) in New York.
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More