Formed in partnership with Free the Work, the new director-in-residence program is headed by JP Patterson
Goodby Silverstein & Partners (GS&P) has launched RESIDENCE, an artist-in-residence program established to further the agency’s commitment to content innovation while creating opportunities for historically underrepresented voices. This next-generation artist set will foster unprecedented collaboration and look to rewrite the playbook for how brands, agencies and storytellers collaborate with one another in a rapidly evolving content ecosystem.
Each RESIDENCE cohort will include 12 directors in three rotations per year. The inaugural class launches on June 13 in partnership with Free the Work, a curated talent-discovery platform for underrepresented creators. It includes filmmakers such as Shaandiin Tome, winner of the best short documentary for Long Line of Ladies at the 2022 SXSW; Kadri Koop, cinematographer for On the Line: The Richard Williams Story, which premiered at the Tribeca Film Festival; and Shadae Lamar Smith, will.i.am’s former creative director.
“GS&P has always had a strong maker culture, and this is an industry-first program that also happens to be a recipe for killer new work,” said Margaret Johnson, chief creative officer and partner at GS&P. “Filmmaking for today’s audiences requires a different kind of storytelling. It’s time to go beyond our own perspectives to amplify fresh voices to reflect the increasingly changing world we live in and to get to an even deeper level of authenticity in our storytelling.”
The program will help break down longstanding barriers between new and emerging talent and major brands. The directors will participate in workshops, roundtables and creative conversations with leaders in the production community who share the program’s mission to promote inclusive storytelling.
“RESIDENCE is real-world content by real-world filmmakers, and I am thrilled that GS&P is committed to both diversity and being a true partner to the production community,” said JP Patterson, director of film content and partnerships at GS&P and creator of RESIDENCE. “In order to connect with today’s audiences in the rapidly evolving content space, we need to be constantly innovating, and RESIDENCE is a stage on which diverse artists can shine and bring that spirit of exploration and courageous thinking forward.”
Patterson is a Los Angeles-based production veteran who has built and led award-winning creative production studios for agencies and brands worldwide–notably at Intel. With GS&P, Patterson also oversees GS&P Films, the agency’s in-house content studio. RESIDENCE will be led by Patterson who is joined by Sophie Zelon as RESIDENCE program manager.
Lawsuit Alleges That TikTok Was Aware Of Risks Its Platform Posed To Kids and Teens
TikTok was aware that its design features are detrimental to its young users and that publicly touted tools aimed at limiting kids' time on the site were largely ineffective, according to internal documents and communications exposed in a lawsuit filed by the state of Kentucky.
The details are among redacted portions of Kentucky's lawsuit that contains the internal communications and documents unearthed during a more than two year investigation into the company by various states across the country.
Kentucky's lawsuit was filed this week, alongside separate complaints brought forth by attorneys general in a dozen states as well as the District of Columbia. TikTok is also facing another lawsuit from the Department of Justice and is itself suing the Justice Department over a federal law that could ban it in the U.S. by mid-January.
The redacted information — which was inadvertently revealed by Kentucky's attorney general's office and first reported by Kentucky Public Radio — touches on a range of topics, most importantly the extent to which TikTok knew how much time young users were spending on the platform and how sincere it was when rolling out tools aimed at curbing excessive use.
Beyond TikTok use among minors, the complaint alleges the short-form video sharing app has prioritized "beautiful people" on its platform and has noted internally that some of the content-moderation metrics it has publicized are "largely misleading."
The unredacted complaint, which was seen by The Associated Press, was sealed by a Kentucky state judge on Wednesday after state officials filed an emergency motion to seal it.
When reached for comment, TikTok spokesperson Alex Haurek said: "It is highly irresponsible of the Associated Press to... Read More