The London International Awards (LIA) unveiled the winners and finalists in the Creativity in the Metaverse and the Evolution categories. Kaleeta McDade, chief experience design officer at VMLY&R, led the Creativity in the Metaverse and Evolution jury.
Following substantive deliberation surrounding the contending work, the jury awarded eight Statues in Creativity in The Metaverse and 24 Statues in Evolution.
In the Creativity in The Metaverse category, the jury awarded a Grand LIA, one Gold, three Silver, three Bronze Statues and five Finalists. This year, the Grand LIA was awarded to The Monkeys, part of Accenture Song for its work on behalf of the Government of Tuvalu titled “The First Digital Nation”.
In the Evolution category, the jury awarded six Gold, 10 Silver, eight Bronze statues and five Finalists.
Jury president McDade stated, “We awarded a Grand LIA in Creativity In The Metaverse as it was something that could inspire. A powerful version of what blockchain would be and we wanted to inspire people to look at something like that.”
LIA president Barbara Levy said, “This is only our second year since we introduced Creativity In The Metaverse into the competition. It was very encouraging to see the creative community embracing it as there is actually a Grand LIA.”
All rounds of judging were done onsite in Las Vegas over nine days. The judging process has no pre-judging. Each juror sees every piece of work in their respective categories. Each jury, along with their president, convened in their judging room to discuss and debate thoroughly before deciding on the winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
WINNERS & FINALISTS LISTED BY CATEGORY & COUNTRY
CREATIVITY IN THE METAVERSE
AUSTRALIA:
The Monkeys, part of Accenture Song, Sydney:
Grand for The Government of Tuvalu titled “The First Digital Nation”
Gold in CSR, DEI, Non-Profit, SDG for The Government of Tuvalu titled “The First Digital Nation”
CHINA:
Dentsu Creative, Shanghai:
Finalist in New Business Models for KFC titled “KFC Re:Store”
COLOMBIA:
Grey Colombia, Bogotá:
Finalist in CSR, DEI, Non-Profit, SDG for Publimetro titled “Corruption City”
GERMANY:
Artificial Rome, Berlin:
Silver in Craft – Visual for A Metaverse Fashion Week Event titled “Legacy of Tomorrow”
HONG KONG:
MSL, Hong Kong:
Finalist in Immersive Events, Content and Experiences for HSBC titled “Duoverse”
MEXICO:
Dentsu Creative México, México City:
Bronze in CSR, DEI, Non-Profit, SDG for Saba México titled “V-Land”
POLAND:
Ogilvy Warsaw, Warsaw:
Silver in NFTs for Alivia Cancer Foundation titled “Buy My Cancer”
SPAIN:
MRM Spain, Madrid:
Silver in Social Media for Enterogermina titled “Ready Player Mom”
Bronze in Gaming for Enterogermina titled “Ready Player Mom”
UNITED KINGDOM:
Saatchi & Saatchi, London:
Finalist in NFTs for Deutsche Telekom titled “Value. The NFT That Survived The Crash”
UNITED STATES:
AREA 23, an IPG Health Company, New York:
Finalist in Craft – Visual for KERENDIA (finerenone) titled “The Messenger”
DAVID, New York:
Bronze in Gaming for Call of Duty Endowment titled “Loot for Good”
EVOLUTION
AUSTRALIA:
AIRBAG, Melbourne:
Gold in Creativity in Commerce for Honest Eggs Co. titled “FitChix”
Silver in Creative Technology for Honest Eggs Co. titled “FitChix”
Bronze in Creative Use of Media for Honest Eggs Co. titled “FitChix
Howatson+Company, Sydney:
Gold in CSR, DEI, Non-Profit, SDG for Maurice Blackburn titled “Exhibit A-i”
The Monkeys, part of Accenture Song, Sydney:
Gold in Creative Technology for The Government of Tuvalu titled “The First Digital Nation”
CANADA:
Angry Butterfly, Toronto:
Silver in Social Media for Jane/Finch Community Centre titled “Bill it to Bezos”
BBDO Canada, Toronto:
Finalist in Creative Use of Media for Muskrat Magazine titled “Missing Matoaka”
FCB Canada, Toronto:
Bronze in Brand Action for Adidas titled “Runner 321”
Rethink, Toronto:
Silver in Creative Technology for Heinz Ketchup titled “Heinz A.I Ketchup”
COLOMBIA:
DAVID, Bogota:
Silver in Brand Action for Corona titled “Corona Extra Lime”
Grey Colombia, Bogota:
Silver in Creative Use of Media for Makro titled “Life Extending Stickers”
Bronze in Creativity in Commerce for Makro titled “Life Extending Stickers”
FRANCE:
Publicis Conseil, Paris:
Silver in Creativity in Commerce for RENAULT titled “Plug – Inn”
Weber Shandwick, Paris:
Silver in Technology Development for Iberdrola titled “Turnstile Turbines”
Bronze in Creative Technology for Iberdrola titled “Turnstile Turbines”
GERMANY:
SERVICEPLAN Germany, Munich:
Bronze in Product Innovation for AIZOME titled “AIZOME ULTRA™ – An Innovative Method To Create Textiles With Lasting Health Benefits.”
JAPAN:
TBWAHakuhodo Inc., Tokyo:
Bronze in Product Innovation for SHELLMET
PORTUGAL:
Dentsu Creative Portugal, Lisbon:
Finalist in Brand Action for MEO titled “The Forgotten Team”
SINGAPORE:
Forsman & Bodenfors Singapore, Singapore:
Finalist in CSR, DEI, Non-Profit, SDG for Down Syndrome International titled “Kami”
SPAIN:
Cheil Spain, Spain:
Bronze in Creative Technology for Samsung Spain titled “Samsung Unfear”
UNITED KINGDOM:
BMB, London:
Finalist in Creative Use of Media for Breast Cancer Now titled “The Chat”
UNITED STATES:
Energy BBDO, Chicago:
Gold in Brand Action for Raid titled “Certified Care”
Gold in Brand Action for Claritin titled “DiversiTree”
FCB Health New York, an IPG Health Company, New York:
Gold in Product Innovation for EQL BAND
FCB New York, New York:
Silver in Creative Technology for Michelob ULTRA titled “DreamCaster”
Bronze in Best Use of Real Time Advertising for Michelob ULTRA titled “DreamCaster”
Finalist in Technology Development for Michelob ULTRA titled “DreamCaster”
McCann, New York:
Silver in CSR, DEI, Non-Profit, SDG for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture”
VMLY&R Commerce, New York:
Silver in Creativity in Commerce for OREO titled “Oreocodes”
